“Ma non tutto la vita” a song by Ricchi e Poveri went Platinum

“Ma non tutto la vita” a song by Ricchi e Poveri is certified Platinum by FIMI/GfK, a great confirmation for the Genoese group

“Ma non tutto la vita” a song by Ricchi e Poveri went Platinum. The hit continues to be popular everywhere from social media to the most important national and international clubs, which is why eight remixes have recently been published with the involvement of some of the most popular clubbing talents made in Italy.

I Ricchi e Poveri have become a cult phenomenon, particularly in the age group between 18 and 34, which has overwhelmed everyone: “Ma non tutto la vita” entered the Top 10 in Italy on Spotify, Amazon Music and iTunes, confirming itself among the most listened to songs in Italy on all the main digital platforms, totaling over 30 million plays in Italy alone. Having repeatedly exceeded the threshold of 8 million monthly listeners on Spotify, they are still the artists with the most monthly listeners on the platform among those who participated in the 74th Sanremo Festival. The video clip entered the Top 10 among the most watched videos on YouTube in the Music section and on VEVO with over 16 million views. On TikTok the song went viral to the point of being the second most used song in Italy for over two weeks with more than 340 thousand creations and 630 million views overall. At the same time, the Ricchi e Poveri are the Sanremo artists who have had the greatest percentage growth in terms of number of followers on TikTok (+780%).

The song is a declaration of intent, a pop translation of the philosophy of the moment, of the here and now, of the love that waits but not for a lifetime, of trains to catch on the fly, of opportunities not to be wasted. “Ma non tutto la vita”, written by Edwyn Clark Roberts, Cheope and Stefano Marletta and arranged by Merk&Kremont and Edwyn Roberts, is a hymn to living life to the full: “This song is an invitation not to postpone – say Angela Brambati and Angelo Sotgiu – to launch yourself to pursue what you want not only in the emotional sphere, in the couple’s relationship, but in general in the things that we are passionate about”.

The data attests to the intergenerational nature of a repertoire of great successes, including: The first beautiful thing, What will be, Mamma Maria, Voulez vous danser, If I fall in love and It will be because I love you, which among other things became the soundtrack of many national and international sports events and clubs, more simply an anthem synonymous with celebration that has collected over 210,000,000 streams. Ricchi e Poveri are, in fact, the most famous Italian group in the world with over 50 years of career, 22 million records sold and 30 albums released. The preview of the Italian tour, produced by DM Produzioni and organized by Ventidieci, is sold out since the dates were made official: 3 May at the Teatro Dal Verme in Milan (date sold out), 13 May at the Teatro Colosseo in Turin (date sold out), on 15 May 2024 at the Teatro Europaeditore in Bologna (date sold out) and on 21 May at the Teatro Brancaccio in Rome (date sold out).

Before participating in the Sanremo Festival, the international tour touched Mongolia (Ulaanbaatar), Moldova (Chi?in?u), Romania (Bucharest), Uzbekistan (Samarkand), Germany (Nuremberg), Kazakhstan (Almaty) and will continue in Estonia (Haapsalu), Australia (Melbourne and Sydney), Georgia (Tbilisi and Batumi) and many other countries.