The recent marketing campaign for Ugo Gallimanaged by ComunicaRE SRLS and led by John Trottaa young entrepreneur of 23 years, has achieved remarkable results. In just two months, from April 16 to June 24, 188 contents were produced, including 66 reels, which reached almost one million views (986,301) and involved 297,000 accounts, generating 20,491 interactions with an engagement rate of 18.52% (far higher than the average of 8%).
Among the main highlights there is certainly the initiative “Your voice for Manfredonia“, which had an exceptional response, allowing citizens to actively participate and share their ideas, questions and considerations. “We wanted to use this initiative to encourage the construction of a shared path and it was very gratifying to see so many people participate”.
One of the most exciting moments for the ComunicaRE team was the video “Manfredonia è”, made with aerial shots that captured all areas of the city.Seeing our city from above, being able to show everyone its beauties and seeing so much appreciation from the public was exciting.. This video not only aims to enhance the local heritage, but also to strengthen the sense of belonging and pride among citizens”
But beyond the numbers and digital content, what deeply struck Giovanni was the opportunity to rediscover the City from every point of view. “We have met extraordinary people and discovered unique economic realities that make our territory special. These experiences have enriched us greatly and have given us many new ideas and insights for the present and the future.”
For Giovanni, this campaign was a confirmation of the value of his commitment to the territory. “I am even more convinced that I made the right choice by investing in Manfredonia, we are ready to transform these experiences into new ideas and projects for the future. We will continue to work with dedication to enhance our territory and support the growth of local businesses”.
