President Fernando Marino, the partners of New Basket Brindisi Spa and Giuseppe Pagliara, CEO & Founder of the Nicolaus Group, owner of the Valtur brand, announce that Valtur will be the new Title and Global main sponsor of the first Brindisi basketball team and of all the youth teams. The agreement has been made official and for the next two seasons the official naming of the sports club will be:
“Valtur Brindisi”.
The sponsorship has a significant territorial value since the history of the Valtur brand is closely linked to Puglia and the Brindisi area: in 1964, in fact, the first village under its aegis was inaugurated in Ostuni and in 2018 the brothers Giuseppe and Roberto Pagliara purchased the brand through an important financial operation, resulting from solid growth on multiple fronts of the family company they founded in Ostuni in 1993 and an excellent brand reputation with an international impact. A historic name like Valtur therefore makes its entry into the Apulian Group, as the spearhead of a new vision of upscale tourism, with lifestyle structures in the most iconic destinations in Italy and around the world.
Two excellences that meet to write a new story
The bond between Valtur and the Brindisi basketball team represents a marriage between excellence of the territory and for the territory. Sport, tourism and entertainment come together in an ambitious project in which Puglia is a great protagonist. The Nicolaus Group’s sense of belonging to the entire Apulian region and in particular to the Brindisi area is very deep-rooted, also with a strong feeling of responsibility towards the reference context. This operation is one of its most beautiful expressions and the desire to associate the Valtur name with the Brindisi sports team also arises from a shared value system, whose pillars are teamwork, fair play, attention to detail and harmony. In addition to the same system of values and attention to families, a target that both brands aim to involve and entertain, uniting the two realities is a successful entrepreneurial story which, knowing how to keep alive its roots in the local dimension, has conquered with ambition an international relevance.
“We are proudly a family company and we are proud of the connection with the territory in which my brother Roberto and I founded the Nicolaus Group and in which we decided to keep our headquarters. Together with the entire company we are today truly honored to present to the national and international tourism panorama an operation that sees the Valtur brand associated with a team that has been engaged for two decades at the highest levels in a wonderful sport like basketball. We can’t wait, also thanks to the union of know-how and skills, to put new energy into play for another important chapter of sport and love for Brindisi and for our entire territory”, comments Giuseppe Pagliara, CEO & Founder of the Nicolaus Group.
“We welcome with great pleasure and honor the entry of the Nicolaus group, with the prestigious Italian brand Valtur, within the biancoazzurra family. It will be a source of pride to face the new important challenges on behalf of Valtur Brindisi, we will bring the values that unite us and the unconditional love for our territory to all the playing fields in Italy. The hope is that this marriage can bring excellent sporting and business results so that this partnership is virtuous, successful and long-lasting. Welcome and Forza Valtur Brindisi”, declares Nando Marno, President of NBB – Valtur Brindisi.
The Valtur brand will be present on the front of the match kit of the first team and the blue and white youth sector. The PalaPentassuglia will be colored with the white and blue of the Valtur brand starting in the next few weeks.
