Torre del Greco – Craftsmanship, design and architecture: call to search for future Eco Identity promoted by Stecca and Medaarch: selections open until 30 June
Combining technological solutions with green proposals, to aim for innovations that integrate with tradition in an area, that between the Sorrento peninsula and the Amalfi coast, where it is necessary to enhance resources linked to the traditions of craftsmanship, design, fashion and architecture.
The Eco Identity project is based on these foundations, promoted by Stecca and Medaarch, in a temporary grouping of companies that also involves CNA Salerno and Confcommercio Campania: the initiative is open to operators in the MADA sectors (fashion, craftsmanship, design and architecture ) and aims at a training course within the program financed with funds from the Pnrr “Tocc” (digital transition cultural and creative organisms capacity building).
The aim of the project, called “Eco Identity: a new paradigm for the production of craftsmanship, design, fashion and architecture”, as explained by Giuliana Esposito and Amleto Picerno Cerato, CEOs of Stecca and Medaarch respectively, is to “respond to the challenges of standardization in production of the Mada supply chains, increase the skills of operators to position new products on international markets and ensure that the products are environmentally friendly and sustainable in the long term”.
Participants, in particular, will rediscover local identities and traditions, integrating them in the creation of new products and services that combine innovation and sustainability. This approach will offer a profitable alternative to globalized production, pushing towards a digital and sustainable culture. “Eco Identity – the promoters of the initiative further underline – will train figures capable of operating in the territory, integrating innovative design, new technologies and ecological sensitivity, enhancing local traditions and positioning new products on international markets”.
The call, open until June 30, foresees the participation of a maximum of 25 subjects. For more information and to find out the criteria for submitting applications, just read the announcement at the link https://stecca.org/hub/bando-per-la-partecipazione-al-progetto-eco-identity/
