Summer sales will begin on Saturday 6 July 2024 in Milan, Lombardy and all Italian regions. They will last until September 3rd (for a maximum of 60 days) and represent the opportunity to prepare for summer with the right look.
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Like every year, the first Saturday of July decrees the beginning of summer sales period. Indeed, Saturday 6 July 2024 the season of unbridled shopping will begin. The maximum duration of the sales is sixty daysthis means that they will be prolonged until September 3rd. This does not happen only in Milan and Lombardy, but in all the regions of Italy, as established by the resolution of the regional council of 14 December 2011. For all shopping lovers (and not only) they will be available discounts on most clothes. The perfect way to start the summer with the right look.
When the sales start and how long they last
The balances at Milancapital of Italian fashion, begin Saturday 6 July 2024. They will last for 60 days, therefore they will end on Tuesday 3 September 2024 (even if the best opportunities to buy are always in the first weeks). It will be like this not only in the cities and in the province of Lombardy, but in all Italy.
Price rules for shops
THE shopkeepers they must submit to precise rules. First of all, they can no longer carry out promotional sales starting 30 days before the start of the sales period, therefore from 6 June 2024. They will, however, be able to sponsor the arrival of the discounts.
When the 2024 summer sales start in Rome and Lazio: the official calendar
The merchant has theobligation of transparency both regarding the discounts applied and in advertising communications. Must exhibitnext to the productthe initial sales price and the discount percentage or the discount applied. It cannot indicate additional and different prices and must be able to demonstrate to the supervisory bodies the truthfulness of the information relating to the product. However, the indication of the final discounted price is not mandatory.
Products on sale must be separated from those on sale at normal price and, if this is not possible, the distinction must be made clear to the purchaser by the use of signs or other means. Nothing must be misleading or ambiguous. If the product purchased on sale is defective, you can request a refund replacement of the item same or the refund of the price paid upon presentation of the receipt, which must therefore be kept.
