The second edition of the “Vittoria for Women Tour”, the traveling journey created by Vittoria Insurance in collaboration with the Mirror of the Times Foundation and the Italian Rugby Federation (FIR) to raise public awareness on the topic of prevention of oncological diseases in women. In the setting of the Italian Beach Rugby Trophy, the beach of Milano Marittima will host the first stage of the new summer roadshow on Saturday 22 June.
Accompanied by the claim “female prevention is our goal”, in each of the six stages the “VittoriaBus” will be available, a traveling information and prevention centre, purchased thanks to the fundraising started in 2023 on the occasion of the first edition of the Tour and donated to the Specchio dei Tempi Foundation, which will be used as a hall doctor for a free breast examination. Furthermore, for the entire duration of the initiative, a new fundraiser will be promoted this year aimed at supporting the purchase of one or more mobile ultrasound machines to further expand the operation throughout the country. All events will also see the involvement and direct participation of the Vittoria Assicurazioni agencies of reference for that specific location.
On this journey for prevention, participants will also be able to test on site an innovative Digital Health solution developed by How are you in collaboration with the De Pasquale Group. The application will allow them to monitor the most important vital parameters and receive the results of the check up directly on their smartphone.
The stages of Vittoria for Women Tour 2024
The company’s tour was conceived and created with the collaboration of the communication agency Integer and the agency Artena for the production and logistics part. In chronological order the dates of the initiative: 22-23/06 Milano Marittima (RV) – Emilia-Romagna; 29-30/06 Pescara – Abruzzo; 06-07/07 Rosolina Mare (RO) – Veneto; 13-14/07 San Felice Circeo (LT) – Lazio; 20-21/07 Viareggio – Tuscany; 27-28/07 Capaccio Paestum (SA) – Campania.
“The path started last year for women could not and should not end in a few months because the message we launched needs to be reiterated and pursued over time to settle – she declares Matteo Campaner, General Director of Vittoria Assicurazioni – For this reason and for the extraordinary human return that we have received, we are proud to carry forward the commitment made last year by inaugurating this second edition of the Tour. A commitment that, as an insurance company, we are particularly keen on because we know how important it is and It is crucial to protect yourself before an event occurs if you do not want to risk being overwhelmed and – in some cases defeated – by greater forces. Just as the oval ball must be defended to reach the goal, our health must therefore also be protected, through prevention, to reach as many goals as possible.”
“Through its national tour in 2023, the prevention SpecchioBus offered breast screening and specialist consultations to thousands of women, allowing for the early diagnosis of various anomalies and the timely initiation of appropriate treatments – it asserts Angelo Contiwhich was the project Manager in recent years for the Mirror of the Times Foundation. – Thanks to the commitment of doctors, this initiative contributed to identifying 31 suspected cases, allowing the immediate start of treatment in approximately 25 cases”.
“In 2024, the Specchio dei Tempi Foundation and Vittoria Assicurazioni are preparing to repeat the national prevention tour – he adds Andrea Gavosto, Managing Director of the Specchio dei Tempi Foundation. – Through the donations from the new tour, the Foundation will purchase mobile ultrasound machines to further improve the effectiveness of screening activities, preventing the onset of the disease.”
“The development of gaming in all its forms is at the center of our vision and our strategies, as is contributing in a concrete way to the demands of civil society – he states Marzio Innocenti, President of the FIR – The link between Beach rugby and women’s cancer prevention, which we are happy to continue to develop together with our main sponsor Vittoria Assicurazioni, fits perfectly into this context, allowing us to bring an alternative form of rugby, increasingly participatory and attractive, towards a increasingly large audience while at the same time raising awareness among our athletes, our clubs and our enthusiasts of the importance of prevention”.
“I am very happy to participate in this new tour again this year. Last year saw us involved in 6 different stages around Italy and ensured that stage after stage the numbers were continually growing – he declares Manuela Furlan, historic Captain of the Italian Women’s National Team and testimonials of the project – This year’s goal is to improve ourselves further, bring some fun to other beaches without ever forgetting prevention which is the fulcrum of our tour. I thank FIR and Vittoria Assicurazioni for this new opportunity, I believe very much in this project and being part of it is a source of responsibility and pride for me. I can’t wait to start again, come and visit us!”
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