Sicilian art returns to dress the new glasses of Messina beer which, also in 2024, continues on its path of homage to the island that gave it birth, drawing inspiration from its riches. Four years after the first launch, i 3 new glasses they close the collection of 9 masterpiecesto create a real tribute journey to discover the 9 Sicilian provinces.
The new creations, signed by Sicilian artists Michelangelo Lacagnina, Alessandra Pennino And Valerio Pirronepremiered at Milan Design Week within the exhibition itinerary within the Wonder Bar.
The decorations of the three new glasses, inspired by mosaics of Piazza Armerina (Enna), al almond tree in bloom from Agrigento and ai Castles of Caltanissettatell both the story of the artists who created the friezes and the concrete commitment of Birra Messina in celebrating the art of this wonderful land, thus combining tradition and innovation.
THE ARTISTS WHO SIGNED THE 3 NEW GLASSES OF MESSINA BEER
Michelangelo Lacagninaspecialized as an Interior art Designer, expresses the warmth and poetry of Sicilian everyday life through full-bodied brushstrokes dense with color and brightness in the decoration of the glass dedicated to Enna. The artist was inspired by Villa Romana del Casaleof which he extrapolated a garland of ivy leavesa branch of laurel foliage and of acanthusre-proposing the sinuosity of the scrolls and some spirals with the usual berries. He also gave scrupulous attention to geometric constructions of the medallions and rosettes that follow one another in each mosaic decoration and which are represented in several edges of the body of the glass. The proposed composition develops a real story: simply by rotating the glass you can relive the wonderful mosaic work of the Villa, an excellent example of the artistic culture of Sicily.
Alessandra Penninoborn in Agrigento and with a past as a painter, has made of nature and of culture his sources of inspiration are Sicilian. He thus based the design of the glass dedicated to Agrigento on the study of the shape of the almond treesearching compositional harmony between the intertwining of its branches and the stylization of its flower. The result is a succession of sinuous and decorative elements that create a floral frame whose flowers are just hinted at with small strokes of color. A drawing that was created to depict the Sicilian spring, as the artist’s eyes see it: delicate, joyful and at the same time elegant. The choice of colors recalls the Mediterranean heat which, blending with the bright yellow of the beer, they remember the sea, The clear sky and the bright sun.
Valerio Pirronewho discovered a passion for art and drawing the human body as a child, took inspiration for his creation from one of the best preserved castles in the province of Caltanissetta, the Mussomeli Castle, built between 1300 and 1400 and decorated in Chiaramonte Gothic style. The zigzag moldings and large pointed arches are typical, also shown on the front of the glass design.
HOW TO RECEIVE THE TWO GLASSES AS A GIFT
The new Birra Messina glasses are available to the public from 2 May 2024. To receive them for free, just purchase by 1 July 2024in all physical and online sales points activated with the promotion, the beers of the Birra Messina family, for a value equal to at least 7 euros. The formats included in the promotion are: Messina Beer Classic Recipe 3x33cl pack, Messina Salt Crystal Beer of 50cl and Messina Vivace beer of 3x33cl. The purchase must be made with a single receipt, which proves the purchase. To claim the prize you need to connect to the site www.birramessina.it and upload the receipt in the dedicated section within 5 days of purchase.
INSTANT WINNING COMPETITION
Those who participate in the mixed competition also have the chance to win, through a prize activation with instant winningsone box with all 9 glasses that make up the limited edition collection. To participate, all you need to do is have a single receipt and connect to the website www.birramessina.it (also via the QR code on the promotional materials) and access the dedicated section. You will then need to register within five days of the purchase date by filling in all the required data in the appropriate form. The consumer will be able to upload the image of the proof of purchase by clicking on the “PARTICIPATE” button. This will activate the prize awarding program, which will identify the winner completely randomly.
Alternatively, you can also participate in the competition through Whatsappsending the proof of purchase within 5 days to the number dedicated to the initiative: 3485239704. At the same time, the consumer will receive a response message with a link that will direct him to the website dedicated to the promotion, where he will be asked to fill in the dedicated form.
I am 8 instant win prizes up for grabs per dayfrom 2 May to 1 July 2024, for a total of 488 boxes.
Birra Messina oversaw the development of the project in collaboration with the Palermo agency BBrothers ADV, who followed the creative direction, coordinating the work of the artists.
Press
