Crosses finish line number eleven, lights up the party under the stars in a strategic neighborhood of the city. In Pescaiola the “to be experienced” party went boom. A special Saturday with the event organized by Confcommercio on the initiative of the traders in the area, with the patronage of the Municipality, Chamber of Commerce and the contribution of Banca Tema. In the triangle of the happenings, many people have already been there since the afternoon for the long non-stop marathon: shops open with discounts and shopping promotions, in the wake of an extraordinary occasion which every year records a success of participation and attracts many Arezzo people to the neighborhood close to the center.
Via Alessandro Dal Borro, via Benedetto Croce and Largo I Maggio transformed for a day into red carpets for shows, aperitifs and plein air dinners.
An initiative that has grown over the years, becoming a point of reference for the whole of Arezzo. This success is the result of the incredible commitment of our traders and the tireless support of our events team. We are proud to see how the synergy between shops, restaurants and residents create a magical evening every year, where shopping, entertainment and a sense of community come together in a unique way” comments Catiuscia Fei, deputy director of Confcommercio Florence-Arezzo. Yes, the sense of community. Which in the frenetic pace of the days, gets lost among the thousand commitments and the inexorable pressure of time. But here, it manages to bring an entire neighborhood onto the streets and attract many people from other areas of the city. A special evening that becomes meeting, sharing and participation.
All together, in the name of sociability and fun. With families and children in mind, protagonists of games, music, creative workshops and live shows. What’s better?
Gastronomy was the “queen” of the evening with the specialties of local companies and the street food area which repeated the success of the previous edition.
Among the novelties of this year are the participation of the Archeosophical association which promoted a live demonstration of iconographic painting according to the ancient techniques of Mount Athos and the ARte’s Nel heart of wood association, which showed how to make a bas-relief sculpture on a lime wood board, using mallets and chisels.
“Pescaiola da Vivere is a unique example of social cohesion. The cooperation between shops, restaurants, bars, clubs and residents in this area is unparalleled. This community energy manifests itself in a particular way during the festival”, observes the councilor Simone Chierici.
And the president of the chamber of commerce Massimo Guasconi adds: “The Chamber of Commerce is always ready to support initiatives that promote and develop local commerce. The Pescaiola experience has demonstrated how shops and public establishments can create an exemplary model of interaction and success”.
