He is born Anvein social cluba new clothing brand from Piacenza created by Matteo Castignoli with the help of Lorenzo Aramini. “We chose the image of the anolino because it is the factor that encompasses and unites all of us from Piacenza. This project aims to enhance the cultural, gastronomic, social and tourist traditions of our territory and our 4 valleys. We would like to address our initiative not only to private individuals but also to various local companies” he says Matteo Castignoli.
LAgency, a communications agency from Piacenza, took care of the graphic aspect of the products and the communication aspect, developing the online store and managing the social media. The project is an e-commerce and this implies the possibility of ordering everything online. The clothing items in the first collection include polo shirts, t-shirts, sweatshirts and caps. “The prints on our garments do not only deal with fun topics but also with the most sensitive ones. An example could be that of the shirt that takes up a poem by Giana Anguissola, which states that swallows no longer land on the Farnese area due to pollution” he says Lorenzo AraminiCEO of LAgency.
Among the shirts certainly destined to attract the most attention is the one with the anolini and the writings: “Made with love” and “Since 1284” which explains to us how the anolino has always been present in the lives of us from Piacenza and as it is the symbol of our province. Attention to territorial marketing appreciated by the councilors of the Municipality of Piacenza Simone Fornasari And Christian Fiazza. “We appreciate the entrepreneurial spirit of this project – they said – which is developed around the promotion of our city and province”.
