Private homes and hotels, in Pesaro the competition runs on tourist portals. Here’s the secret. The anger of hoteliers: «Many opacities»

PESARO Private hosts and hotels, competition runs on holiday portals and via social media for private apartments (there are few left) to rent in the key months of summer. And what do hoteliers do? To cope with the “competition” from private individuals, our hoteliers also offer tourists discounted stays such as, for example, at the President’s, the Flying and the Clipper. «Even accommodation facilities find themselves forced to adapt to the extra gear, so to speak, of private hosts – comments Alessandro Amantini for Lalla Bianchi real estate agency – even 4 or 5 Star hotels, despite being less affected by the change of pace, must lower necessarily the prices for a room”.

The slogans

Even private structures change their DNA and offer every type of comfort to tourists. “Enjoy the start of summer in relaxation” posted on instagram Casa dell’Opera and offers for this last weekend of May an entire apartment for 2 or 4 guests starting from 150 to 280 euros for two nights. And the requests from holidaymakers from outside Pesaro are pouring in, so much so that the week of August in the same holiday home with a large open space and garden is already off-limits. And for three nights as a couple at the end of June you will spend around 480 euros. We rent rooms 150 meters from the seafront, which can accommodate up to 6-7 guests in the first two weeks of July and with connected services of air conditioning, water purifier and dehumidifier. The proposal circulating from a young private host from Pesaro for a 140 square meter apartment between the Excelsior hotel and Piazzale D’Annunzio with three bedrooms, laundry and other ancillary services, comfort and improvements at a price is definitely a different target. for a couple that reaches up to 1400 euros in the last week of August. The customer is also offered a cleaning service for the holiday home at 10 euros per hour, as well as benefits and services to be used for the entire period of the stay. Private structure which tends to pay special attention to whether the offer is for a couple while for all other options, the price varies between 250-300 euros per night in high season if 50 meters from the beach.

The rules

«At this moment, and perhaps never more than in the year of Pesaro Capitale – Count Alressandro Marcucci Pinoli enters into the matter – these guest houses have more rooms available than hotels. And this still growing phenomenon creates enormous competition for us and not always in compliance with the rules, considering the fact that many, with the exception of accredited B&Bs or similar forms, do not fulfill the established obligations and do not even pay the tourist tax. And all with little staff at their disposal to keep an apartment clean and this is also to the detriment of individual customers who choose last minute to stay on the seafront”. Alessandro Tomassini of Villa Cattani Stuart on the Trebbiantico hills also shares the same opinion. «If, as often happens, ordinary citizens transform or make their apartment available for the summer period, in some cases perhaps even as a sub-let, without having to take on regulations such as Hccp or the taxes due, they certainly have a significant advantage. The most popular tourist portals have not paid the coupon on short-term rentals as a substitute tax in the last 5 years. It means that the owners who use it, including those from Pesaro, have paid and continue to pay only the commissions on the customer’s booking”.

The adaptation

«The hotels that have invested the least and offer standard services – explains Amantini – have a young clientele, so either they also reduce the kitchen, as some have done or there is a risk that couples will all focus on tourist apartments. For all the other hotels in the city that boast recently completed investments, modernized 4 and 4 star Superior hotels, there is increasingly less profit margin due to the high management costs.” This is where the offers that our hotels already promote via social media come from. At Presint’s Lungomare di Levante from 8 to 29 June the promotion for rooms at 60 euros per person per day starts. While at the Flyng in viale Nazario Sauro for the entire month, a B&B formula with beach loungers and umbrella for 25 euros per day per person.

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