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The IX edition of the Trento Economics Festival is underway, scheduled from 23 to 26 May 2024. The title chosen for this year is Quo vadis? The dilemmas of our time. Four days, 5 Nobel Prize winners, 22 ministers, over 80 speakers from the academic world, 40 international and national economists, 60 representatives of the most important European and national institutions, 57 managers and entrepreneurs. In the rich program of an event which, in a widespread manner, involves the whole city, the program of Beauty Economy, in its third edition, occupies a place of its own. On the occasion of the 10th anniversary of HTSI, this year, the events at Castello del Buonconsiglio focus on the specificities of Made in Italy in the high-end market and on the relationship between heritage and innovation. On Friday 24th the focus is on the first two Fs, Fashion and Food, with two exceptional guests, Claudio Marenzi, president of Herno Group and president and CEO of Montura and Iginio Massari considered the greatest Italian Master Pastry Chef in the world. On Saturday 25th the focus shifts to furniture, high craftsmanship and the art of one of a kind pieces. With the special participation of Alberto Cavalli, executive director of the Michelangelo Foundation for Creativity and Craftsmanship who presents the new edition of Homo Faber as an absolute preview at the Festival dell’Economia. An ideal relay from May to September, from Trento to Venice, on the theme of the beauty and art of the handmade, of the “artistic man”, who thinks, fabricates and transforms reality with his creative intervention and his tools . In dialogue with Cavalli, the architects Paolo and Michela Baldessari, an honorable mention studio at the XXVI Compasso d’Oro, who work between planning, design and unique pieces.
First row from left, Claudio Marenzi, Iginio Massari, Alberto Cavalli and Manuela Trinci; in the second row from the left Michela and Paolo Baldessari, Federico Marchetti and Nicolas Ballario.
Among the guiding themes of HTSI, over the course of these 10 years, there is also “beauty that is good”, beauty as not only an aesthetic choice, but a choice of care. The meeting at the Tridentine Diocesan Museum with the Andrea Bocelli Foundation and the psychotherapist Manuela Trinci is dedicated to this topic, to talk about imagination, music, poetry and creativity as engines of healing and need, for adults as well as children , to preserve the ability to “fairy tales”, to translate the world around us into metaphors.
Thursday 23rd is dedicated to the presentation of two books. The first is a dialogue with the tech entrepreneur and champion of sustainability Federico Marchetti for his “The adventures of an innovator” (Longanesi), the second a journey into contemporary art with the art and mass media expert Nicolas Ballario and his “100 places of the contemporary” (24Cultura).
