The ticketing platform Ticketmaster Italy presents the digital campaign It’s not just a passa creative concept with which the pass for the summer festivals becomes the key that opens the doors to shared emotions and new memories.
With the aim of maximizing brand awareness and increasing the consideration of Ticketmaster Italia, the monitoring of the TikTok channel started this week (in Feed and Add-On until June 30th) and he will leave DOOH activation programming from May 27th (until June 2) in the cities of Milan and Verona.
Creativity and planning are handled by CONNEXIA, the marketing and communication brand of the MarTech Company Retex.
It’s not just a pass, which takes up and extends the awareness campaign launched last March It’s not just a ticket, is part of the broader panorama of the Festival Findera guide to the 2024 festivals designed by Ticketmaster for all music lovers: a collection of this summer’s unmissable musical events.
The digital campaign will live on the screens of the digital circuit at the main metro hubs of the Lombardy capital and in the city of Verona, as well as on the brand’s TikTok channel. Each of the activations is developed on different creative assets with different story angles capable of recalling the emotions that can be felt only and exclusively during a Festival.
“The new campaign aims to accompany our customers and all fans on a journey that begins with the purchase of the ticket, continues during the event itself and which however does not end thanks to the precious memories that will follow it. Through a careful selection of different story angles, we aim to capture and tell the emotions and feelings that are the protagonists of the summer festivals”, he comments in the note Marco CaspaniHead of Sales & Marketing at Ticketmaster Italia.
Credit
Adriano Aricò – Executive Creative Director
Anna Vasta – Creative Director
Elena Piccione – Account Director
Marta Perego – Art Director
Pietro Romano – Copywriter
Ilaria Greco – Content Specialist
Anna D’Agnano – Senior Account Manager
Filippo Künzi – Account
Edoardo Zavatta – Media Executive
