In 2023 they were 54.6 million German holidaymakers who made trips of 5 days or more, increasing by +14.2% compared to the previous year. This is what he reveals Enit on Bank of Italy data, Drv data, Data Appeal and from a specific survey by the foreign Enit office. The travel expenses (services booked in advance) amount to 79 billion euros and reach record levels, growing by 27% over 2022 and exceeding +14% the result of 2019.
Travel destinations
Of the 65 million trips for long-term holidays (5 days and more), 22% take place in Germany and the 78% abroad: 43.4% have the Mediterranean countries as their destination, 11.0% Western Europe, 6.8% Eastern Europe, 3.6% Scandinavia and 9.3% long-distance destinations.
The travel agencies they sell over 50% of organized trips, especially to Mediterranean seaside resorts and those on medium and long-range routes. L’Italy continues to be among most popular tourist destinations for German travellers (8.2% of foreign holiday trips 2023), along with other markets such as Spain (14.4%), Turkey (8.2%), Croatia (4.5%) and Greece (4.2 %).
Data from Germany in 2023
In 2023, Germany is confirmed as the first country of origin for Italy with approx 12.5 million travellerswhich represent the 14.5% of the international total. Leader also in terms of tourist spending with over 8 billion euros15.6% of total income from abroad.
We travel mainly in Italy For vacation, a motivation that involves 53.2% of Germans traveling to the Bel Paese in 2023 and approximately 70.0% of the expenditure incurred. Above all for the benefit of seaside destinations where there are 19.0% of tourists, 26.4% of revenues, 30.0% of overnight stays. They follow art City with approximately 13.0% of the preferences, the lake locations (11.3%) and of mountain (6.6%).
The target
They are confirmed habitue of holidays in Italy i travelers between 35 and 44 years old (33.2%) e between 45 and 64 years (35.1%), with an incidence exceeding 30.0% for both. There age group 25-34 represents 18.0% of customers, the over 65 9.0% and the younger range 15-24 4.3%.
The trend of 2024
For 2024, 60% of tourism operators contacted in Germany confirms the increasing trend in sales towards Italy, on average of +30%, which had already started at the end of the previous year. The remaining 40% of TOs are equally divided in reporting a decline (-5%) and a stable situation in comparison with 2023.
In addition to seaside destinations (+33%/40%), the following are particularly sought after food and wine themed circuits (+30%) ei package tours with rental car in Puglia, Calabria and Basilicata or the specific self drive for Trentino Alto-Adige, Veneto, Emilia-Romagna, Tuscany and Lake Garda (+27%). Always in vogue visit to cities of artwhile tours in Sicily for small groups are also growing.
The preference for a is confirmed medium-high level productin the presence of a strict selection of structures proposed according to high quality sustainable criteria (+5%).
From January to May, there were almost 187 thousand airport passengers from Germany to Italy, which, between confirmed and expected, increased by +4.2% compared to 2023.
Airport arrivals
We depart approximately 45 days after booking the trip (via GDS), for a 5-night stay. Thanks to the spring long weekends, airport arrivals reach their peak in the last 2 weeks of April, an overall share of 20.0% of the total for the period.
From Frankfurt, 7.9% of travelers go to Rome Fiumicino, which also receives 6.5% of the flows from Munich, while 6.4% reach Milan Linate, to which is added 3.6% of passengers from Düsseldorf. Again from Frankfurt, 2.8% arrives in Naples and 2.5% in Venice.
For the summer quarterare currently available 50 thousand airline bookings from Germanyup by +21.5% compared to June-August 2023. The booking window and of 120 days for a stay in Italy of about a week.
Among the main routes, Rome is confirmed the most sought after destination of the period with 12.0% of expected arrivals from Frankfurt and 8.4% from Munich to Fiumicino. Continued Venice (3.9%), Catania (3.4%), Milan Linate (3.3%) e Naples (2.2%) where 12.8% of passengers from Frankfurt are distributed. Also in Milan were 2.4% of flows from Hamburg and 2.2% from Düsseldorf.
Tags: Enit
