Albert Einstein claimed that crises are “a blessing”, because it is precisely during them that inventiveness is unleashed and new and interesting opportunities are generated.
In its most recent history, Italy has faced very important periods of economic crisis, which have not yet been fully overcome, yet in this period new companies were born which have achieved significant success by offering innovative and unconventional services. canons; in light of this, therefore, Einstein’s famous phrase certainly deserves reflection.
A very interesting case history is, in this sense, that of We Can Race, which created a market that was previously almost non-existent; let’s not hesitate, therefore, and let’s go and discover it!
We Can Race’s mission: to allow anyone to drive a supercar on the track
We Can Race is a company founded in 2017 by Felice, Gianluigi, Francesca and Manuela, and its name is anything but random: in English, in fact, “we can race” means “we can run”.
The assumption that pushed these entrepreneurs to start a business of this type is conceptually very simple: many people want to experience the adrenaline of drive a car in a sporty waywithout however endangering their own safety and that of others, at the same time many people dream of drive wonderful cars like FerrarisPorsches or Lamborghinis, cars that only a lucky few can think of buying.
This is where the idea was born: to equip yourself with a fleet of cars made up exclusively of “supercars” and make them available on the main Italian circuitsas part of a series of traveling events.
This idea immediately received excellent feedback on the market both because such an intriguing and unusual possibility attracted so many people and because, in recent times, the tendency to give experiential gifts, rather than material.
Today, We Can Race is now a very famous brandwhich also has the merit of making the most of the power of the Internet: in addition to its own official website, Wecanrace.itthe company is present online through its official pages on social networks, tools that are also used to provide Customer Assistance services, and with a series of innovative web marketing campaigns.
A transparent service based on the highest quality
If We Can Race has been able to achieve such success, to the point of becoming such a well-known reality, it is not only because it has been able to propose something innovative: in quality of serviceIn fact, nothing is left to chance.
First of all, the company continually renews its own car park, making truly exceptional cars available to its customers with a commercial value of hundreds of thousands of euros each; driving cars like these can only be a dream, even for those who are not strictly motor enthusiasts.
The events where it is possible to drive these cars on the track are also growing numerically, consequently the presence of We Can Race is increasingly widespread throughout the national territory and anyone can live this unforgettable experience without having to travel.
On its official website, We Can Race defines itself as “customer-centric”, and in fact the attention given to each customer is absolutely impeccable: the company can be contacted every day from 9:00 to 22:00 via multiple channels and is fully available to provide any type of clarification.
Beyond this, We Can Race bases its approach on the maxim transparency: the conditions of the service are always clearly specified, and in no case do customers find themselves having to pay a surcharge, unless of course they consciously choose, at the time of purchase, to enrich the experience with additional services optional.
Furthermore, all customers are “pampered” with services included in any package, for example with welcome drinks, gadgets, the issuing of certificates of participation and much more.
Safety is an absolute priority
Another, absolute priority of this company is the safety, and this is very important, given the particularity of the services offered; given that, obviously, all the “supercars” in the We Can Race fleet are subject to constant checks and maintenance, the company provides a wide range of specific measures.
First of all, before each guide a theoretical briefingwhich provides basic information on driving the chosen “racing car” and, more generally, on the behavior to be followed on the track.
On board you are always accompanied by a expert instructorready to provide any type of support, moreover, crucially, the guides are always kept with exclusive trackand this is also very useful for maximizing fun.
All customers are also covered, at no extra charge, by various insurance policiesfrom civil liability to Kasko, which also protects against damage caused to the vehicle.
An original idea and a company that never stops innovating
There is nothing to say, therefore: We Can Race represents a truly interesting case history, a family-run company which, by thinking outside the box and working with great scrupulousness, has managed to become, in the space of a few years, a very well known brand and constantly evolving.
In fact, in parallel with the main service, We Can Race has recently launched new ones, for example the “track days”, events in which owners of sports cars can drive their vehicle on the track, or sports driving courses.
