From ad hoc inserts in the paper newspaper to Radio 24, local events and podcasts
The 2024 edition of the Trento Economics Festival organized by the 24 Ore Group is about to begin.
Special editions of Il Sole 24 Ore with dedicated sections from Friday to Tuesday are already analyzing in these approaching weeks the main themes that will be covered in the four days of the festival, taking place from 23 to 28 May.
The event will be accompanied by special editions of the newspaper with a dedicated insert scheduled from 24 to 28 May which will guarantee maximum coverage of the event.
Furthermore, the involvement of journalists from Sole 24 Ore and the Radiocor Press Agency is even greater, which will provide real-time coverage of all the events of the event, to guarantee an even broader narrative of the events of the event in coordination with the editorial staff multimedia, which will feed the Group’s digital platforms and social channels, which will ‘explode’ the themes through the live broadcast, the online special and appointments on Facebook, Instagram, X, LinkedIn and TikTok.
Radio 24 will be even more protagonist in Piazza Cesare Battisti, from where a selection of the programs in the schedule will be broadcast live from the morning; there will be no shortage of live shows on Radio 24.
The contents of the Festival of Economics will also become the heart of new Podcast series, created by Il Sole 24 Ore and Radio 24, to listen again and explore some of the most significant interventions and themes. In the meantime, the podcast born from last year’s Economics Festival, “The great voices of the Economics Festival”, is available on the websites of Il Sole 24 Ore, Radio 24 and all the main audio platforms.
There are also many Festival and FuoriFestival events promoted by the digital formats of Il Sole 24 Ore and by historical inserts.
Among this year’s innovations, the increasingly strong attention that Gruppo 24 Ore dedicates to the financial education of young and very young people stands out, and the election of a new square dedicated to the Festival for the little ones, Piazza Exhibition, where there will be space for initiatives dedicated to elementary and middle schools and, at the weekend, to the world of families.
During all the days of the festival, the communication activities that the 24 ORE Group will implement will continue with joint sales in all newsstands in the Quotidiano region combined with the local Italian-language newspapers of the Athesia Group (“L’Adige” and “Alto Adige” in the province of Bolzano).
The initiative is supported by a paper, digital and social communication campaign planned on the 24 Ore Group’s media.
