Brescia. After the record attendance recorded during the second edition in 2023, with over 30 thousand visitors, 270 meetings and experiences and 465 guests and speakers – Future Expo – system event with a national scope strongly supported by the Brescia Chamber of Commerce and ProBrixia to spread the culture of sustainability, will return for the third edition on 7 – 8 – 9 March 2025 at the Brixia Forum in Brescia.
«The Futura project was born from the belief that businesses are indispensable for this transition. A transition towards sustainability which must necessarily be ecological, but also social and economic – he declared Roberto Saccone, President of the Brescia Chamber of Commerce and ProBrixia. – Sensitivity on these issues on the part of companies is increasingly marked and companies are becoming the solution and not the problem. The time is ripe because the sustainable choice is no longer just an ethical factor – always fundamental – but also an objective factor of competitiveness.”
«The objective – added Saccone – is always to create a system, strengthen the business-institutions-citizen alliance and create a network of relationships capable of having a concrete impact and cooperating towards the common objective. Futura acts to support businesses by connecting them, inspiring them, training them, and to communicate to citizens that businesses are there on this path towards the economic, social and environmental transition.”
There are many new features of the project that will accompany us to the new edition scheduled for March 2025: the concept of the new edition, entitled “Voglia di futuro” and the “national flavor” of the event. The 2025 edition will in fact see the ever-increasing participation of national companies, with a view to encouraging ever wider and more profitable relationships and exchanges. Furthermore, in addition to the desire to reconfirm national media partnerships, the 2025 edition sees the addition of RAI patronage with a possible collaboration being defined.
Not only businesses and young people, but also institutions, thanks to the support of the Municipality and Region which confirm Brescia as the capital of innovation and one of the national drivers on the sustainability front. To confirm the level of national fame achieved by the event, Unioncamere has decided to organize its 2025 National Convention in Futura.
The press presentation at the Ministry of Made in Italy in Rome has also been confirmed.
Alongside all the initiatives that have characterized the previous editions – the collaboration with the Universities, with the ITS and with the Smart Future Academy project among others – other operations will be implemented to give an increasingly wider space to young people.
The new generations will be increasingly protagonists, with formats that involve them directing and at the speakers’ table, as well as in the audience. One of all the collaborations activated, the one with Music Innovation Hub, the first Social Enterprise SpA in Italy vertical on music; born in Milan in 2018 with headquarters in the multifunctional spaces of BASE.
The collaboration, which will last three years, involves four-handed cooperation for the generation of a Talent Factory and the “Futuræ Heroes” project, which intends to train young sustainability leaders using music as a communication and engagement platform.
An intense program of events has also been scheduled throughout 2024.
The Futura Colloquia and Symbola Foundation event will be held on May 27th, with Ermete Realacci, Symbola President and Nando Pagnoncelli, CEO of IPSOS Italia to present the “Sustainability and Quality Report”; on 21 June Futura Colloquia with the ISEO Institute and the participation of Nobel Prize winners to talk about sustainability, economy and environment; September 21, 2024 – Futuræ Heroes: a kick-off event in September that aims to train young leaders of the future;
Also planned is “Futura Lab”: a cycle of 6 technical meetings aimed at businesses to talk about European funding opportunities and sustainable innovation;
The presentation of FUTURA EXPO 2025 will be held in February 2025 at the Ministry of Made in Italy.
