Genoa CFC has launched the “playing shirt week”. The invitation to every fan is to wear one at Ferraris for the last two home matches of the championship (in the next one the rossoblù will face Sassuolo at home). The aim is to create the same optical effect that is admired abroad in certain stadiums on certain occasions. Today at the Genoa Museum and Store in the Porto Antico some players wore them to promote the initiative and personally signed them to the supporters. It is a season, among other things, in which the club is breaking all merchandising sales records. The finish line of the championship is getting closer and closer (source: Genoa CFC). The claim of the operation is simple: “I take the shirt and come to you” (in the photo in the foreground the image of the campaign on social media).
The club invited every supporter to show up at the stadium, in the matches against Sassuolo and Bologna, wearing the classic rossoblù shirt or the others that make up the kits. A constant framed by enormous success over these months. Like a picture to hang on the wall.
To promote popular support, the players are ready to set an example. On Thursday in the official shop in via al Porto Antico 4, from 5.30pm for a couple of hours, Martinez, Messias, Retegui, Vasquez and Vitinha met the fans. Anyone who purchases one of their shirts will be able to benefit from free customization. The shirts are already on promotion in the stores of Genoa, Sestri Ponente and Chiavari these days, as well as on the e-commerce channel.
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