Four days of programming, 25 publishers from the Marche region, 81 participating subjects between houses
publishing houses, exhibitions and festivals, public bodies, associations, 86 events and over 200 guests. The
Marche they deploy an “army” of culture to Turin Book Fairin the spaces of the Lingotto
Exhibitions. The most prestigious Italian publishing event, which has had 36 editions, will see a
very rich program in the stand set up by the Region, with the collaboration of Foundation
Marche Culture.
One of the big news of the 2024 edition is the arrival, for the first time in Italy, of the TikTok Books
Awards, the prize that celebrates the TikTok community’s favorite books, authors and bookmakers.
BookTok is the hashtag that has been very trendy for some years and that, from the USA to Europe, has
changed the publishing world, revolutionizing book sales rankings. The bookmakers, the
book influencers on Tik Tok, they are the publishing phenomenon of the moment. By sharing theirs
opinions on the titles they have read, often in the form of short videos, promote reading,
especially among young people. Thanks to them, books are experiencing a new golden moment and we are
witnessing a general lowering of the average age of readers.
Consistent with this phenomenon, the Marche Cultura Foundation has promoted some
meetings that will investigate the extraordinary potential of social networks as a vehicle for
promotion of books and creativity. The talks will be moderated by the President of FMC.
Saturday 11 Mayfrom 5.30pm to 7.30pm, the Sala Marche will bring together industry experts and guests
institutions for a round table entitled booktok : digital that invites you to read. Together
to the Councilor for Culture of the Marche Region and to the Regional Manager of the goods and activities sector
cultural speakers will speak: Giulia Sara Salemi, influencer with 5 million followers on TikTok, but also
speaker, writer and actress, recently featured in the film shot in the Conero Riviera “La
seagull beach”; the Marche writer and bookblogger Giulia Ciarapica; the twelve year old
Valeria Scatasta, cultural communicator and editor of the Fondazione Marche Cultura column
“The book corner”. And again: the Rai journalist Guido Barlozzetti, the journalist of the Sole 24 Ore
Giampaolo Colletti, the journalist Stella Grillo, the psychologist Rossella Ottaviani, the president of
Èdi.Marca – Associazione Editori Marchigiani, Mauro Garbuglia, the president of “The places of
culture” Domenico Minuto and Marcello Mancini, president of Roi Edizioni.
It’s not over: Sunday 12 Mayfrom 10.45 to 12.45, will be repeated with a meeting that will bring together
the most followed bookmakers in Italy. Speakers will include Arianna Craviotto, Francesca Tamburini,
Anastasia Parpaglioni, Martina Levato, Franci Booklover, Chiara Casadei, Magdalena Rosa,
Valentina Ghetti. Eight faces and voices that knew, each with their own style and one
agile and fresh communication, reaching a vast audience by talking about books. Adding the
audience that usually follows the 8 young protagonists of the talk, is close to 4 million
followers.
“Reaching younger people, conveying positive messages, promoting various art forms are
objectives that we want to achieve with enthusiasm and originality – notes the Marche Cultura Foundation
– For some time we have dedicated a space to the young book influencer Valeria Scatasta and di
The Foundation also recently opened its own TikTok profile. Demonizing social media is useless
to nothing. Enter them, dialogue with those who use them intelligently, deal with our languages
time is a stimulating challenge: the meetings that we will promote at the Turin Book Fair will be
a great opportunity for reflection in which we want the Marche to be protagonists”
