L’AQUILA – An advertising spot to publicize a cutting-edge implantology center in Abruzzo but also to give prestige to the food and wine excellences, especially kebabs and wine, on which the plot of a promotional video which will be broadcast in next few days in the Abruzzo and also national media.
The innovative initiative, a mix between the advertising needs of a medical facility and the promotion of typical Abruzzo products, is due to Dr. Marco Parravano, well-known and appreciated dentist, director of the Dental Implantology Center with offices in L’Aquila, Avezzano and Pescara.
The commercial features two representatives of Italian comedy as protagonists, Maurizio Mattioli, already present in other previous promotional videos, and Enzo Salvi: the two actors are testimonials and patients of the healthcare facility. In this production, especially the incipit of the commercial, makes one think of a tourist information video which then turns out, in the end, to be the promotion of the Implantology Centre.
“This new format, with a fresh and modern character, offers an additional opportunity for our beloved region to showcase its excellence,” explains Dr. Parravano.
In short, the video clip, with a literally lively and unprecedented flavor for the advertising of a healthcare company, introduces an innovative combination: mixing the pure advertising of a healthcare facility with the valorisation of a regional territory.
“The typical products of Abruzzo, our pride, are the background of this new advertising message in which the two big names in Italian comedy, Maurizio Mattioli and Enzo Salvi, highlight their authenticity and deep identity bond with the territory”, concludes They talked.
Link to video: https://we.tl/t-lrMHMSyqCT
