Who has forgotten the ionic surprises that years ago were found inside Mulino Bianco snack packs?
The Mulino Bianco Snack Factories open their doors Cremona, Ascoli Piceno and Melfi for the 30 winning families of the Sorpresine Collection competition, which in 2023 reached over 4 million Italians. Sorpresine, on the other hand, are a “cult”: almost all Italians know them and one in 2 Italians still has a Sorpresina at home today.
The first weekend is scheduled in Cremona, theMay 11-12: the winners will discover the secrets of some of the brand’s most iconic products directly in the factory and will have the opportunity to become children again with activities and installations designed for the fun of the whole family and to make everyone feel like children again.
In Cremona, in the Barilla factory, Mulino Bianco brand snacks such as Plumcake, Cornetti, Camille and Pan Bauletto have been created for over 40 years.
Guiding the families to discover the production plants will be in person all those who work in the plant day after day to make the magic and the Master Surprise possible.
There will be snack time, signed by Mulino Bianco, but there will also be space for an exhibition dedicated to the history of Sorpresine and many other surprises for the whole family.
The following day a tour to discover the city of Cremona is planned. Between music and art, we will visit the Piazza del Comune, with the monumental complex consisting of the Torrazzo, the Cathedral, the Baptistery and the Violin Museum.
This will be followed by a visit to the Palazzo del Comune and the Loggia dei Militi
