LAWN – “A ‘Destination Manager’ that brings together public and private actors to define strategies for the creation, valorisation, promotion and marketing of tourism products”.
This is what the “Prato deserves” list, supported by Action, Italia Viva, Libdem and Psi, proposes for the next municipal government.
His candidate for mayor, Mario Daneri, explains the proposal: “We are not thinking of yet another councilor on duty but rather of a professionalism of recognized value, of a tourism manager, who knows how to conceive an overall plan to make a change in the sector”.
The objective explains Daneri is to grow our tourist destinations by making them more attractive “also through the construction of new diversified tourist products; it is necessary to increase awareness of the importance of the sector and the culture of hospitality, as well as strengthening the welcoming capacity of the Prato area”.
Making Prato and its province a tourist destination is an issue that concerns the entire territory, the institutions and the business system.
“All together we must have the ambition to win this challenge – underlines Daneri – and it is important to do so today, as tourism in our country resumes after dark and disastrous years, also for this sector, following the pandemic”.
To achieve this result, economic resources are needed to be invested.
“The tourism market is not only complex but also very aggressive and therefore it is necessary to participate with adequate financial resources – explains the candidate for mayor of the liberal-democratic and reformist alliance -. Prato with its proximity to Florence and its centrality in Tuscany can represent an interesting appeal for the markets”.
Which tourism to focus on?
“Slow and environmental tourism is good, industrial tourism is good but it’s not enough – specifies Daneri -. It is necessary to make our architectural, historical and artistic excellences central and valorise such as the Pulpit of the Cathedral, the frescoes by Lippi, the second relic of Christianity, the Federiciano castle, the Cicognini boarding school where the Pope studied, Malaparte which is in the programs in France of high schools. These excellences of ours must be at the center of Prato’s tourist offer – concludes Daneri -. To do all this we must have a shared territorial marketing project.”
