Rome, 3 May 2024 – Rome-Ancona by car with Carlo Calenda? It’s not a joke, but rather the nice ‘gimmick’ of the Action leader to launch his election tour along the country in view of European of 8 and 9 June. After all, Calenda, just like Meloni, has opted for the hyper-personalization strategy: not only on the card, but apparently also on the route to Brussels. The BlaBlaCarl (clear reference to the well-known travel app, ed.) left Rome this morning with the first female passenger.
BlaBlaCarl, Carlo Calenda’s electoral campaign begins (Instagram)
“Do you know those trips you take together where you share the destination and many thoughts in the car? Here – we read in a post published just two days ago on Calenda’s social networks – the electoral campaign is a bit like this and I’ll throw it out there: shall we go a little further together? I’ll put the car there, you the desire to compare. I will write the stages from time to time. If you like, leave me a comment and a direct address. Ps: the coffee is on you though.”
Meeting this morning in the center of Rome, departure at 12.30. I arrive in Ancona at 5pm. And a passenger is already boarding the BlaBlaCarl. “With us too Isabella – we read in a new post by Calenda – very young orchestra teacher. First (his) musical choice: Gustav Mahler’s Symphony No. 5”. The journey to the European Championships has just begun.
