the new podcast by journalist Francesca Ferrara

The new podcast of the Neapolitan newsmaker & media content creator Francesca Ferrara is inspired by the contents of the book “News content design – Brand Journalism & Digital PR for communicators and companies” published with Dario Flaccovio Editore.

The protagonist of the preview was Assunta Corbojournalist, author, trainer and founder of the Constructive Network and of the first Italian magazine News48.it which deals with constructive journalism and solutions (constructive&solution journalism).

The podcast addresses various topics: from information and constructive communication, to online journalism and copywriting, to brand journalism, to environmental information, to the planning of a multimedia projectwork, to the evolution of careers from freelance journalist, to director, entrepreneur, publisher, mentor&coach, content creator, i.e. the figure of the news content designer.

The other protagonists of the podcast are:

Cristina Maccarrone: journalist, seocopywriter, trainer and author
Marco Merola: journalist and scientific and technological communicator
Andrea Paternostro: journalist, entrepreneur, publisher, trainer
Barbara Reverberi: journalist, author, business coach, podcaster
Alberto Puliafito: journalist, director, producer
Maria Grazia Villa: journalist, brand reporter & ethics coach

«The creation of a podcast dedicated to the book is part of a project to communicate the issues that I address from a transmedia perspective. Also supporting this is a professional newsletter that will be sent every Wednesday together with the release of a new episode of the podcast” explains the author Francesca Ferrara. «The news content designer is the information and communication professional who manages to be a content creator for any type of platform and who knows how to create a tailored communication strategy, tailor-made based on the context and objectives of digital communication strategy”.

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