The project was developed by the Provincial Workplace Safety Office and by Trentino Sviluppo, making use of the collaboration of the creative collective MoM, and aims to give the Safety Plan a precise identity, both on a visual and linguistic level, making it recognizable the various initiatives promoted by the many actors involved in the Plan, i.e., alongside the Province, also the Provincial Health Services Company, the Bruno Kessler Foundation, tsm – Trentino School of Management, the Franco Demarchi Foundation.
As illustrated, the choice fell on the most effective “signature”, because it is easy to understand, capable of speaking to the entire community, from students to businesses, as well as being characterized by a positive and proactive tone and capable of expressing a wish: that that everyone – young people, schools, institutions, businesses – does and does every day, when they work, study, teach, plan. It will be accompanied, when possible, by photographic imagery that reinforces its positive character, putting the workers at the centre, portrayed in a position that wants to express an important underlying concept: everyone, if and when we act in health and safety, we are stronger . The brand identity was used in two recent “promotion and prevention” events by Trentino Sviluppo and the Provincial Workplace Safety Office, which supervised them: “Safe Enterprise Award” and “At the safety school” ; it will soon be used by the various entities that make up the provincial safety plan.
During the meeting, the “Inail open data” data relating to accidents reported in January and February 2024 were also analyzed and the “Learning and growing in health and safety” project was illustrated, a training course promoted by the provincial company for health services, intended for primary and lower secondary school teachers, which aims to integrate issues such as health and safety in living and working environments into the scholastic process, to encourage the development of skills in students and school staff. The project – carried out in collaboration with Iprase – aims to create fertile ground for initiatives that make school spaces and environments safer and for strategic actions that can strengthen the safety of home-school pathways. All with the aim of increasing awareness of the central role that everyone can play in promoting health and safety in the places of life and work.
