KINTO Challenge is a project promoted by the mobility company of the Toyota Group, which has seen the participation of AS Roma and Bologna FC for a trip – challenge from the Emilian capital to the Olympic Stadium of the Capital last April 22nd during the match between the two teams. The protagonists chosen were Ruggiero Rizzitelli and Dominic Maiettawho competed in a series of sustainability quizzes and games along the way.
Toyota Land Cruiser, the stainless icon is bookable: Diesel only
Towards Rome by reducing emissions
Using KINTO Share Full Hybrid car sharing, hybrid taxis booked via the KINTO Go application and other public transport such as train and tram, participants reduced CO2 emissions by 70% compared to using conventional vehicles. The challenge has been launched a new competitionwhich gives the chance to win the new Toyota C-HR on free loan for 6 months with the KINTO Flex service, as well as 100 euro vouchers that can be used on the KINTO Go app. At the end of the game, the players demonstrated that they are now experts in using the mobility company’s applications, choosing to book a taxi via the app to go home.
The KINTO Challenge ended in a draw and the event was documented and shared on KINTO’s social media, with the participation of host Carolina Di Domenico.
“This fun challenge that KINTO organized between the two teams of AS Roma and Bologna FC 1909”said Mauro CaruccioCEO and Chairman of KINTO Italia and CEO of Toyota Financial Services, “demonstrates how one can move, even on long and complex routes, in the name of sustainable, simple and inclusive mobility. These are precisely the values that KINTO intends to concretely express, making a holistic offer of mobility solutions available to everyone based on electrified Toyota and Lexus cars and digital platforms capable of satisfying all the travel needs of individuals”.
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