how do you get it

Any company nowadays has to worry about new methods for gain visibilitynot only physically like in the past, but virtually. In the contemporary era, digital processes and technology have changed the structure of the market, regardless of the category of the latter, so companies around the world must be more international, easily accessible via the Internet and especially well positioned on the web. It is no coincidence that there is a lot of talk about digital marketing, but there is also a lot of discussion about obtaining a position among the first pages of search engines, in particular Google which is the main one. But, in this regard: what should be done? have wide visibility on Google?

Carry out a quality control of the site

To achieve good visibility on Google, it is essential to pay attention to both the quality of the content and the structure of the website. Google carefully evaluates the relevance and authority of the content on a site, so it is important to provide relevant, original and high-quality information. Additionally, site structure, including content organization, intuitive navigation, and mobile-friendliness, directly impacts user experience and Google rating. Using various types of analytical procedures – and in this sense the in-depth analysis of the UX expert Lorenzo Pinna on the analysis of user experience is particularly interesting – it is possible to monitor the effectiveness of the contents and the performance of the site, allowing any improvements to be made to maximize the rating attributed by Google and increase online visibility. In short, carrying out a quality control of the site is essential, since its potential is optimized in the eyes of Google, which scans the contents via “crawlers”. The advice is design pages for usersin a transparent manner and therefore without using tricks to improve positioning on search engines, but generating an original, engaging and clear website in terms of use of resources.

Taking care of SEO: what does it mean?

To have visibility on Google it is necessary take care of SEO, or Search Engine Optimization. What is it about? Basically, every piece of content has to be perfectly scanned by crawlesr, which tell search engines what a website is about, how it conveys information and which ones. Taking care of SEO means writing the body text of the articles in a certain way, but also the writing included on the home page and on the pages dedicated to privacy, about us and so on. Everything from this point of view is fundamental, so care must be taken when inserting the keywords (which must be planned ad hoc), both in the text and in the SEO elements such as the meta description, the slug, the alt tag of the images and so on. The important thing is to be able to make the contents of your website Google or SEO friendlyand what’s more, it is strongly suggested that you send a sitemap complete to search engines, also working on link building.

Decrease page loading time

There speed with which users can navigate on a website is essential to obtain the desired visibility: some sites open immediately, others load with more difficulty. To prevent Google from giving a low quality score to its platform, causing a negative impact on rankings, it is absolutely necessary to be able to reduce page loading time. To achieve this, you could optimize the images and code, using the plugins that are really necessary, and eliminating those superfluous widgets.

Increase user dwell time

To gain visibility on Google it is essential to be able to satisfy another important parameter: the time spent by users on your site. If the latter stay for more minutes or even hours on a platform (work on the bounce rate), it means that they are positively affected, and consequently they hit Google, which does not take long to reward the site. To achieve this goal they should be published with high frequency quality articles and postsperhaps adding videos or others interactive mediagracefully inserting the call to action to encourage users to explore the site.

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