L’AQUILA – As part of the events organized to celebrate the 30th anniversary of L’Aquila Rugby’s last championship, today, Saturday 27 April, at 4.00 pm, at the Park Auditorium, we will talk about ‘communication’, a fundamental sector of every sports company, a topic that has nowadays become central and fundamental for any entrepreneurial and sporting activity.
Even if in recent years the methods of communication are completely different and its forms are predominantly digital, the inspiration will start from what happened in the 1993-1994 season, during which the daily story, passionate journalists closely linked to the sport of rugby that period, allowed a very positive and increasingly euphoric climate to be built around the team and in the city, thus also becoming a tool for achieving important sporting objectives.
In the final phase of that championship, an average of 4 thousand people flocked to the Fattori Stadium, up to almost 7 thousand people for the 3rd semi-final against Benetton and more than 4 thousand people present at the final in Padua.
The event Branding and communication strategy it will be moderated by the journalist Angelo De Nicola and will see the participation of many well-known journalists, commentators and writers of the sport of rugby at a national level, such as Antonio Raimondi, Marco Pastonesi, Francesco Volpe, Christian Marchetti, Aurelio Capaldi, as will be many journalists. l’Aquila’ who in those years told the story that L’Aquila rugby was writing such as Walter Capezzali, Fabrizio Caporale, Enrico Giancarli (also in the name of his father Franco), Antonio Di Muzio and Paolo Mastri.
