ABRUZZO. Miriam Stella’s elegant creations also arrive under the brilliant sun of Miami Beach. After having been present, for a few years, in the best multi-brand stores in the world, the designer from Abruzzo has inaugurated her own boutique in the trendiest city in the USA.
Miriam Stella has a degree in engineering, has a daughter called Camilla and a past as a successful fashion blogger. She says she chose Miami Beach during a trip she took with her husband and entrepreneur Nico Lerri.
The elegance of Miriam Stella’s clothes in the trendiest city in the USA
Miriam Stella and Nico Lerri
Inauguration of the Miriam Stella Boutique
The designer explains that “the climate, the colours, the skyline of that magnificent city sparked the spark. Over time, little by little, the actual business began. Fashion, however, has always been my passion , even when I was busy in other sectors. Furthermore, in Miami it is always hot and it is ideal for a brand focused on the spring-summer collection.”
Nico Lerri, her lifelong partner, is her first fan and member of the company. Miriam Stella is a fresh and rapidly expanding brand, aimed at a cosmopolitan woman, attentive to detail and eager to enhance herself with handmade clothes characterized by a holiday mood, for a summer that never ends. The colors are striking for their harmony worthy of a dance troupe. A characteristic of Miriam Stella’s style is the attention to details that make the difference together with the quality of the materials for which research is continuous.
“I am a curious woman and attracted by novelties”, adds the stylist. “I think the women who wear my clothes and accessories are too. We look for beauty that enhances femininity and the desire to live.”
The Miami Bach boutique is located in the prestigious Palau Building, in Sunset Harbor. After the ribbon cutting, the big party, with many guests, moved to The Standard Spa hotel, one of the top locations in the whole of Florida.
“The most electrifying moment was the ribbon cutting” continues Miriam Stella. “With a simple gesture, but full of meaning, we have started a new phase of our business. I thank those present at the inauguration and all those who collaborated with me and Nico”.
Behind the brand, there is the company: young, solid and with an ambitious industrial plan developed by Enzo Puzone and the team of the A&S Partners company. Miriam Stella and Nico Lerri are increasingly looking at international markets and are supported in their growth project by the experience of manager Antonio Bianchini.
