“We returned home”. Thus begins Stefano Berlado, CEO of Ovs, from the first floor of the brand new two thousand square meter store that will inaugurate this morning in Venice in the historic former Coin store a stone’s throw from the Rialto bridge.
It took seven years to reopen one of the best known and most popular stores in Venice, at least until dust and abandonment took over. Two million investment to renovate the building, finally polished and whose interior follows quite faithfully the organization and subdivision of the previous point of sale. Twelve years of rental contract stipulated between the ownership, which is headed by the Drizzly srl company of Paola Coin, a member of the family of the large commercial brand that left the large-scale distribution group, first selling the majority in 2005 and then the rest of the shares in 2011 , and the Ovs group (over two thousand shops in Italy), whose CEO is Beraldo, who already six years ago, as a shareholder of the Coin group, negotiated in vain with the owner the renewal of the rental contract to leave in his place the department store.
Four floors welcome customers which overlook, as in many Venetian buildings, the courtyard. The ground floor reserved for women’s accessories and beauty, with a selection of Korean and indie brands. Also inside is the ClioMakeUp Experience Store of the most famous make-up artist in Italy, Clio Zammatteo, founder, face and soul of the brand. On the other floors the women’s, men’s and children’s collections with the Piombo collection. Furthermore, an area dedicated to sport and a Croff shop-in-shop, the brand for those who love easy and informal design. «It can be said without problems that we are in front of the most beautiful Ovs store in Italy», says the CEO. The relighting of the Ovs signs in front of the Fondaco dei Tedeschi leads the top management of the Italian brand to deal with the dynamics of the local and international market. «This shop is designed for residents but also for tourists», explains Beraldo.
The Ovs group closed 2023 with net sales of 1.5 billion, up 1.5%. In the first five months of fiscal 2024, sales recorded a further +5% compared to the previous year. EP
