Golfo Aranci, the all-female challenge in the La Nuova Sardegna second home market

Golfo Aranci, the all-female challenge in the La Nuova Sardegna second home market
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Golfo Aranci. Even in Gallura there are more and more women who are successfully doing business. In Golfo Aranci, for example, there is a women’s team that bet its cards on the real estate market of second homes and the challenge turned out to be a winning one. “Realia Brokers”born in 2015, is from Clelia Melisof Cagliari origins, and Cynthia Schmukler, an Argentinian of German origins who has lived in Olbia for some time: two women who know the best marketing techniques and have an experience that combines technology, innovation and professionalism. She recently joined them Natascha Aberle, arrived from Germany, and then there is a collaborator who takes care of the site in Polish. Not only. She also joined the team Marina Caocciwhich will follow the rents.

«We have always only dealt with the sales of second homes – they say – but now we have done something further step forward. The Via Libertà office, where we have always worked, will be dedicated to rentals, while in the new one – inaugurated just last Saturday – we will follow sales”. Clelia Melis, in the past, worked in commerce, while Cynthia had an internet point. They thus put together their wealth of skills, deciding to enter «a market that it knows no crisis and which has also developed considerably in Golfo Aranci. In nine years, we have never had a collapse. Business hasn’t slowed down during the pandemic either. And there is a positive aspect to underline: we conclude many of our sales with women, whose economic power has grown.”

There are two sites on which you can learn about the agency. «One, which we manage, is in English, Italian and German. Then we also have a site in Polish. And it is not a case. The nouveau riche are precisely the Poles. We recently sold a seaside villa in Caddinas Bay and the buyer designed the first sixty-foot electric catamaran that allows for a luxurious, low-impact sailing experience. But we also work well with the Swiss, Germans, English and Americans and beyond Golfo Aranci and surrounding areas, we operate on Porto Cervo, Porto Rotondo, Porto San Paolo, Punta Aldia, Cannigione And Sardinia Bay. Obviously we also have Italian customers, 80 percent of whom come from Lombardy.”

Today, as the two real estate brokers reiterate, «the market is predominantly online. So it all starts on the web. Then the first phone call is of fundamental importance. It is there that a relationship is created with possible buyers and once they arrive in Gallura to see it up close second house to buy, we are at their side at all times, not limiting ourselves to showing the property. In short, we adopt a personalized strategy for each client and try to best provide complementary services to simple real estate brokerage. And this is an added value. But we can say, a rather unusual aspect, that we have also concluded several sales in Golfo Aranci a “closed box” and in some cases the buyers didn’t even know the area.” Speaking of Golfo Aranci «when we started second homes were selling for 3500 euros per square meter in the front row, today we reach around 12 thousand euros. Prices are therefore rising, but the market is also flying.” (sp)

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