To date it is not known if the film «The Devil Wears Prada 2» will be a cultural phenomenon like the previous oneUsually, tradition dictates, it almost never happens like this. To find out we will have to wait until May 2026 when the film should arrive in theaters. Twenty years after the first, filmed in 2006. Perhaps the “new” Devil, always featuring his historic she-devil, arrives at the right time. It puts the question on the table (at least it is assumed it should), up how fashion has changed.
This 2025 marked a particular moment for the System. Starting from the rethinking of creative and entrepreneurial schemes. The whirlwind of changes at the top of brands with creative directors often lasting a season or little more is unstoppable. Changes linked to a complex market at the center of a deep economic crisis. Where even the concept of what creativity is today has been transformed into a question with the need for an urgent answer.
A fashion year that appeared committed to a rethinking of the structural cornerstones. Important acquisitions (Versace passed ownership to Prada), the Italian managerial esprit that conquers France (Pietro Beccari appointed CEO of LVMH), but also costume phenomena such as little monster puppets (Labubu) that make billions or Venice, a Hollywood version of Disneyland for Bezos’ wedding. Even moments of melancholy for the death of Rosita Missoni and Giorgio Armani, symbols of Made in Italy. The tragic one of two creatives: Giovanni Grossi and Mario Paglino, capable of transforming Barbies into tailor-made portraits of stars: the public homage also from Madonna, their admirer. Then there is another goodbye: that of Anna Wintour who left Vogue USA after 37 years. “Fashion is over”, the social media shouted in desperation. In reality, Wintour remained in her editorial group with another role. A year of changes with the hope, however, that everything will not remain the same. (G.L.B.)
