The plan for the financial strengthening of Fenice Srl is beginning to take shape, Chiara Ferragni’s company which needs fresh resources to make up for the drop in revenues after the Balocco case and the chain farewells of various sponsors (last in chronological order, Pantene) . The technical-legal consultants hired by the Ferragni team are working these days to ascertain in detail the company’s financial health and business prospects, and should deliver the outcome of their assessments within a few days, upon the influencer’s return from a trip abroad. In the meantime, however, the search for new investors is proceeding at full speed. Leading it in particular is Alchimia, Fenice’s largest shareholder with a 39.9% stake. The company led by Paolo Barletta, with Nicola Bulgari and Danilo Iervolino as the main minority shareholders, would have identified according to The messenger the financial player capable of injecting new life into Fenice. This would be AVM Gestioni, an investment company led by Giovanna Dossena. The dialogue between the two actors had already started in recent months, but then stalled at the end of 2023 after the explosion of the Balocco case. Now he has caught his breath, Alchimia itself has let the Roman newspaper know, with a broader scope. The aim is now to «build a broad relationship of collaboration and multi-year partnership, of which Fenice srl is only one of the components, aimed at making investments in the Italian and foreign Venture world, in order to best enhance the interests of the respective shareholders», they say from the Barletta company. What this means in concrete terms, including figures, will probably be understood next week, when the dossier arrives in the hands of Ferragni as well as Barletta himself, both of whom are now abroad. Second The messengerthe initial idea was that Alchimia would transfer a 26% stake in Fenice to AVM, but now the negotiations would look towards a probably more substantial entry by the investment company.
