It is clear that it is a strategy to increase interest in the film. There is a lot of talk about it, just as the chatter fuels the search to find out if the creative director of Loewe has planned the sale of an item that is already highly desired. But is this enough to make the T-shirt go viral?
The constant reference to the cinematographic work helps to make the t-shirt viral, of course, but a certain historicity also gives a further boost to an object that – we are sure – will become cult (indeed, it already is). Before Zendayabefore Jonathan Anderson to wear the T-shirt in the 90s is nothing less than John F. Jennedy Jr.the youngest son of the American president John Fitzgerald Kennedy.
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Many times JohnJohn he was immortalized in the park wearing the t-shirt while exercising or playing frisbee with his dog, with the only difference being the nuance, in fact that of the lawyer and journalist was white. And to add a bit of panache, that phrase, in its most colloquial form, is a reference to his father’s 1961 election campaign, the same one that led him to become the 35th president of the United States and whose slogan was: «I Told You So».
Here, then, is the recipe for making a simple garment go viral. An almost obsessive repetition, supported by a valid reasonto be found in the promotion of the film, mixed with a clear reference to the pastin this case to a family that is inextricably linked to American history.
