This “you can’t please everyone” motto extends to his outfits as well. Over these years of concerts, music videos, and red carpets, we’ve seen him in clothes that could be called, at the very least, daring. Just take a quick scroll through the countless Google pages chronicling his “Most Iconic Looks (Yet)”. “Where I grew up, if you’re a guy, you feel like there aren’t many options. Jeans, shirt, and that’s it. When I gained popularity and the means to do so, I said to myself: I want to do what I want. Except if you’re Bad Bunny, you end up changing the rules of style, to the extent that he’s scrambled gender norms, “always without overthinking it,” he says. “I never thought beforehand about the consequences of my choices. By making them, though, I understood their value. I told myself, ‘Okay. So people get it’.” Understatement of the year.
Among the outfits he likes most is the one he sported at last year’s Met Gala, designed by Simon Porte Jacquemus. A white suit paired with a blazer that revealed his bare back, all accompanied by an eight-meter floral train. “I’ve never felt so gorgeous in my entire life!” he says, laughing. We also ask him about what he thinks looked worst on him. He laughs again while pondering this, then, “No, come on, I’m not telling you.”
Over the years, he’s created and fronted campaigns for numerous brands, from the aforementioned Jacquemus to Gucci, and even Adidas, with whom he’s created something like 14 sneaker models since 2021. A collaboration that kicked off with “The First Cafè”, intended as a love letter to the first coffee of the morning. Shortly thereafter came the “Easter Egg”, in a delicate shade of pink, perfect for the Easter festivities (he may be “bad”, but in the end he’s still a bunny, right?).
But he’s also partnered with Crocs, the Cinderella of footwear brands, which our hero managed to sell out in 16 minutes flat (there’s a video circulating on X of a girl sobbing because she couldn’t snag a pair. Our hearts go out to her ).
“I enjoy collaborating with brands when there’s genuine mutual respect. When you meet face-to-face and forge a relationship that lasts for years,” Bunny tells us. “I like working with brands where I can make a meaningful contribution.”
