Imagine taking a lap on the Miami circuit in a super car. Now imagine having Lewis Hamilton, Formula 1 driver and absolute style icon, at your side. Kendall Jenner, model, entrepreneur and face of Tommy Hilfiger’s Spring 2024 campaign, was the exceptional protagonist of a hot lap with Hamilton, and then attended the sessions directly from the pit wall in the company of F1 Academy CEO Susie Wolff.
«I am thrilled to participate in Formula 1 with Tommy Hilfiger!» Kendall said. “I love the touch of style they add to the paddock and their ongoing support of the incredible female drivers at the F1 Academy.” «I have always been inspired by fusing the worlds of fashion and sport by creating high-speed cultural moments around motor racing» added Tommy Hilfiger. For the occasion, Lewis Hamilton, now the historic face of the brand, wore a gray sleeveless jacket that pays homage to the 1999 Hilfiger Athletics collection, combined with a pair of cargo pants with contrasting red stitching that recalls the brand’s 2001 collection.
