Another shot for Chiara Ferragni. The most targeted influencer in Italy loses yet another contract, with a well-known cosmetics company. Instead of her face, it seems, that of a model who looks a lot like her (to add insult to injury, as they say). Pantenea Swiss giant in the sector, has in fact downloaded (following the example of other “colleagues”) the unfortunate ex of Fedez, who sees after the Pandoro-gate scandal disappear contracts left and right. It must be said that in this case, however, Chiara’s “replacement” is a supermodel who experience as a testimonial it has some big brands to spare. It feels more like going back to basics, in a way. No more influencers like faces of beauty. Better to play it safe, as was done (and well) many years ago. Here you are details below.
Chiara Ferragni, Pantene replaces her with a “lookalike”
The famous Pantene group issues his sentence. Better, after all, no longer to associate with the much talked about Ferragni. Scandals and scoops are not good to business, it’s well known. So the mega-brand chose: via Chiara and inside a model “run in”. The first to talk about it, here, was the unstoppable Selvaggia Lucarelli. In fact, she has posted some photo of the “change at the top” on his social profiles. Images of Havi Mondin short, a beautiful 40-year-old Israeli model, blonde like Ferragni, and to her incredibly similar.
It is unlikely to be a coincidence, rather one move calculated for some time. Because Chiara had disappeared from the commercials Pantene, and therefore the decision was in the air. If you then choose a model with similar features, perhaps she responds to an attempt to give continuity to the advertising image of the brand. Furthermore, as mentioned, Havi Mond is very experienced in this field. Over the years he has collaborated with giants of all kinds, such as ChanelCalvin Klein, Ralph Lauren, Yves Saint Laurent, Armani Jeans and French Connection. The point is that he takes the job away from a social media diva, and this could give us pause for thought. Who knows he didn’t come the time of a return to the origins, In short. When professionals, models, worked for fashion brands and the like. Now, however, there are those who build brands from nothing, from the web, becoming professional by popular acclaim (social) without, however, the curriculum or apprenticeship in that field. Maybe the fall of Ferragni will give the “la” to a reversal of trend. Or it’s just an isolated case, who can say.
In the meantime, Chiara witnesses thisyet another defeat for the brand from afar. AND in California, at the moment, for a holiday with loved ones. Days ago the blogger had denied, through her company Fenice, voices of black crisis on an economic-financial level. Officially, Ferragni’s business seems to be holding up, at least for now. But the domino of farewells could start at any moment. After Pantene, some other giants linked to influencers could ask themselves a couple of questions. Business is business, after all. The first to know is Chiara Ferragni.
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