The digital entrepreneur alarmed by her financial advisors. New members are needed
The closest collaborators and above all her, Chiara Ferragnithey hoped until the end that the economic damage – rather than image – of the “pandoro gate” and other initiatives linked to charity were not huge. And yet it isn’t like that. The messenger revealed an exact figure: six million euros. A lot of money, a lot that the digital entrepreneur, in the eye of the media and judicial storm in recent months, will have to recover to support her company Fenice srl. The only possible way forward is to expand to new members to have immediate liquidity, also because we must also think about the 30 employees of the company.
The situation is very difficult also because sponsors have gradually withdrawn (from Coca Cola to Safilo) and sponsorships on Instagram are now absent. Again according to the Rome newspaper, Ferragni’s consultants have not envisaged a rosy future for her since further losses of up to three million euros could occur in the next three years.
In the meantime, the entrepreneur tries to work on her image, breaking the social silence after her separation from Fedez. The Venetian shots portrayed her in a super sexy version. But there is a backstory that is revealed by Selvaggia Lucarelli in his new book “Pandoro’s Box” (ed. Paperfirst), in bookstores from May 14th.
“In April, four months after Pandoro Gate, he called one of the most sought after stylists of the moment: Ramona Tabita. – writes Lucarelli in the extract published by Dagospia – We are talking about the one who dressed Ghali at Sanremo 2024 and who ‘created’ Elodie’s first sensual looks. In short, the fashion blogger who has built an empire on her outfits asks a stylist to help her create her outfits and, presumably, to establish and re-establish relationships with brands that until a few months ago they jostled to see their clothes on her. And now – ironically – they are even afraid of his tag”.
The negotiation opens: “Tabita asks for two things: a lot of money and silence (at least initially) on the collaboration, also because she is famous for being very selective and this choice could be slippery. The first results of the consultancy can be seen in Venice, where Ferragni attends an exhibition and is immortalized with sexy and sparkling clothes by little-known designers, the only ones perhaps willing to risk shitstorm and controversy. It is not a negligible step: after discovering that she was not the largest digital entrepreneur in the country, we now discover that the most famous fashion blogger in the country also asks someone for help in getting dressed.”
