Six million euros. It is the amount that Chiara Ferragni needs due to the collapsed revenues of Fenice srl, the company that owns her brand. And to inject fresh money you could decide to expand the shareholding structure to new members. The image damage resulting from the Balocco case and other situations of suspected charity cannot yet be calculated. But the cheap ones are starting to be. Just look at what happened some time ago, when companies fought to get one of his sponsored posts on Instagram. While now revenues are almost zero. And on the other hand the structure has significant costs, starting from 30 employees. The consultants she has hired tell her she must prepare for losses of one to three million euros over the next three years.
New equity
For this reason, he explains today The messenger, they suggest raising new equity. Five or six million euros, which however will be difficult to wrest from the old partners. That’s why we need new names. And fresh money. The newspaper explains that a few days ago three lawyers from the Gop firm (Luigi Maranghini Garrone, Emanuele Panattoni, Piero Fattori) had a video call together with other experts to review the accounts and prospects of the Ferragni business. La Fenice srl is headed by the Alchimia investment company of Paolo Barletta and Lorenzo Castelli, which holds 39.9%. Then there is the safe of Ferragni Sisterhood (32.5%) and Esuriens of the Morgese and Barindelli families (13.7%). The rest belongs to Pasquale Morgese’s Ni srl. In June 2023 the company was valued at 75 million euros. But then problems with the law arose.
The sponsors who leave
In the meantime Coca Cola and Safilo have dropped it. The loss of revenue is calculated at around 40%. So here are the new entries that could save the boat that is starting to take on water. We are talking about Francesco Trapani of Vam Investment. Or Marco Bizzarri, former CEO of Gucci now owner of Nessifashion. Will it be enough?
