because the photos in evening dresses in Venice mark the restart

For Chiara Ferragni 2024 hasn’t started in the best way. At the professional crisisdue to the investigation for aggravated fraud still in progress, has also recently been added marital crisis: the marriage with is at loggerheads Fedez, who no longer lives with his wife and children. The entrepreneur is trying to recover from these difficulties and give new impetus to her entrepreneurial activities. To do this, she is following a social strategy very precise, which Andrea Polo (university professor, expert in public relations and crisis management, author of the book) analyzed in detail for Fanpage.it Crisis Therapy – Knowing how to manage communication in times of crisis).

Chiara Ferragni’s social strategy from December to today

Before the scandal relating to the Balocco pandoros, then the investigation for aggravated fraud also extended to other commercial partnerships with charitable purposes (the Easter eggs made with Dolci Preziosi and the Trudi designer doll). These crises have put Chiara Ferragni’s role as an entrepreneur and influencer to the test, undermining her credibility and causing her to lose many followers. If the very first response was silence, then Chiara Ferragni returned to social media with a apology video, in which, however, he made several mistakes. From that moment on, his social networks have been characterized by family theme.

She began to share online only shots in the company of her mother, sisters, husband and children, identifying them as her lifeline in times of difficulty. Precisely a part of this anchor then disappeared, with the heavy one marital crisis. She and Fedez haven’t seen each other together for weeks now and the two go on separate holidays with Leo and Victoria. The rapper recently gave an interview to Beasts and he also spoke to Francesca Fagnani about this situation. At that point, Chiara Ferragni literally is disappeared from social media for several daysand then get back in great shape and start posting daily again, but with a new strategy.

Chiara Ferragni in Nensi by Dojaka

Chiara Ferragni’s new social strategy

After days of silence, following the interview given by Fedez to Francesca Fagnani, Chiara Ferragni is back on social media in a new guise. She shared with fans and followers the shots of her trip to Venice, where she went for the exhibition of her friend Francesco Vezzoli at the Correr museum. After weeks of family-themed photos, which portrayed her in scenes of everyday and domestic life, she showed off a revenge dress worthy of that of Princess Lady Diana. From that moment, the new course that she is following on social media, where she has returned to giving, is clear priority to her contents as an influencer and entrepreneurhis work activities, his business trips. The posed photos, the sexy designer clothes, the exclusive locations are back. For the expert, this is the right way: “It is certainly thoughtful and thought out“.

Chiara Ferragni in Nensi by Dojaka

A notable new element certainly fits into this strategy: a different way of showing children, immortalized only from behind, unlike what has always been done. This suggests many things: “It is probably linked to an upcoming legal separation. There are two minors in the middle and therefore there must be nothing attackable. So much so that the same thing was also done by Fedez. The only shared choice that the two companies made, as companies, was to do the Ferragnez. Today the Ferragnez no longer exist as a company and the children return to that family world which is affected by another more important element which is separation“. The issue of the overexposure of minors on social media is very hot and deeply felt, but this decision, which many have certainly welcomed positively, is unlikely to bring new sympathy or support from people who previously criticized it. Andrea Polo is on this was very clear: “Haters are haters by definition, if they used to criticize overexposure, now they will criticize exposure from behind. This will not help to change the minds of Chiara Ferragni’s haters“.

Chiara Ferragni in Nensi by Dojaka

The meaning of the new strategy

Venice marks the new beginning of Chiara Ferragniaccording to the expert: “The first real shot that in my opinion illustrates a new strategy is the one taken on the occasion of his friend’s exhibition: a posed photo, in a super elegant evening dress with a dizzying slit, like the ones we have seen for years, which have been missing for a very long time. That photo spoke of everything except crisis. Now there are two lines that are running in parallel, as perhaps it is right: there is the judicial line that will run its course, away from social media, then there is the entrepreneur line who has returned to doing her business entrepreneurial. You are making sure that Balocco runs on a legal parallel track“.

Chiara Ferragni in Nensi by Dojaka

In Venice she first wore a total black look signed Mônotthen a hooded dress signed Giuseppe Di Morabito, as a goddess dressed in crystals. And speaking of clothes, a collaboration may be in the works with the Albanian designer Nensi Dojaka, lately very present in his style choices. For example, he was responsible for the transparent bodysuit shown on the short trip to Rome, but also for the black & white look chosen for the Fuorisalone. Obviously, this does not mean leaving the crisis behind: “Crises have a long memory, but are often dormant. So there will be people who will continue, even if she were to be fully acquitted, to say and think about the pandoro and people who will look at her clothes without remembering the pandoro“.

Chiara Ferragni in Giuseppe Di Morabito