Compared to the past, where paper and sector newspapers were king, today one of the most used methods for selling and buying used cars has become online. However, according to a survey by Autohero, 57% of people view a suspicious offer with some distrust, at least once. From this point of view, Italians appear to be very attentive, using reviews and “trust badges” to verify the reliability of the adverts they find themselves observing. These are the main results that came out of a recent survey conducted by Nielsen Media Germany on behalf of Autohero, the largest independent used car retailer in Europe.
Furthermore, the problem of online fraud exists and is evident. In the latest Clusit report it emerged that in Italy they have increased by 21% in the last 2 years and 45% concern purchases on digital platforms. According to carVertical, almost 5% of second-hand vehicles sold in Europe would have the rigged odometer. Precisely to give an effective response to this pressing problem, Autohero sells cars from its own stock, cars which are inspected and reconditioned by sector professionals before reaching the new owner.
In this way, the cars offered by the portal offer full transparency on their history and a complete package of guaranteesincluding a 12-month (extendable) option and a 21-day refund option. Even from a payment point of view, Autohero offers reliable solutions, customer support always available via chat or telephone and a dedicated guide on how to avoid scams.
Italians are very careful
According to this survey, it appears that Italians are very scrupulous when purchasing a new car, especially the new generations. 57% say they have given up buying a car at least once because they have suspicious because the price was too low. In particular, 34% say they have done it occasionally, while 11% often. Given the caution of Italians on this juncture, some solutions offered by Autohero such as payment on delivery, guarantee and refund become highly appreciated.
Distrust towards some online adverts grows in particular with the 18-24 age groupwhere Italians who have had hesitations about an online offer at least once reach 79%. Between 55 and 64 years old, however, they are less scrupulous and trust more, in fact, only 38% reject suspicious adverts. In this regard, there are also differences at the gender level with men (63%) more inclined to suspicion than women (52%).
Control methods
53% of Italian buyers consult online reviews such as Trustpilot, Google or other social networks to evaluate the reliability of the platforms where they are purchasing. Furthermore, 43% also consider “trust badges” and certifications as reliable sources, especially women who are 47%, compared to men at 39%. There is also an impact on the perception of reliability of the platforms responsive customer support and clear contact information such as phone, email and live chat.
According to 56% of those interviewed, provide an independent technical inspection of the vehicle, a quality certification and a complete package of guarantees with a clear return and refund policy are factors that help increase trust in the online retailer. Finally, 47% of those interviewed believe that accessing the complete history of maintenance and any accidents of the vehicle is an essential factor in proceeding with the purchase.
