In second and fourth place in the ranking we find two novel adaptations, which bring us back to the formula of the scripted novel
End of the year, time to take stock. Starting from the ranking of the most watched programs of 2025. Excluding only New Year’s Eve events, we can certify that this year too Sanremo (75th edition) is the most watched program of the year (net of live sports broadcasts): 12.1 million average viewers, for a share of 67%. A very high bar that will be difficult to exceed with the next edition. In second and fourth place we find two novel adaptations, which bring us back to the formula of the scripted novel: The Count of Monte Cristowhich attracted 5.4 million average viewers, a 29% share; And Sandokanfor 4.6 million average viewers, 28% share. It was obviously also the year of prime time access programmes: in fact it was in third place Your business (followed by 5.1 million viewers, 26% share) and in fifth The wheel of fortune (with a net of 4.6 million, 25% share, which takes into account the summer start of the program, when the audience is more limited).
The second Mediaset program in the ranking comes in sixth position, with There’s mail for you, followed by 4.5 million, for a 31% share. They follow Mina September 3 (4.5 million, 25%), Five minutes (4.4 million, 23%), Imma Tataranni Deputy Prosecutor 4 (4.3 million, 24% share) and One step from heaven 8 (4.1 million, 23% share). If we also include sport in the ranking, we should consider three important events. Firstly, the excellent data recorded by the two matches of the men’s UEFA Nations League, which on Rai 1 attracted 8 million average viewers and a 37.2% share. This is followed, again on Rai 1, by the 8 qualifying matches for the 2026 men’s football world cup (6.7 million, 34.3% share) and on Canale 5 by the 8 Coppa Italia matches (4.6 million, 23.3% share). 2025 was also the year of the definitive arrival at Total Audience Auditel, therefore the linear audience data are now only part of the story (the most substantial). With 3 hours and 17 minutes of daily consumption, traditional television remains the center of the national media system
December 27, 2025 (changed December 27, 2025 | 3:36 pm)
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