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Enervit turns 70 and for the occasion he wanted to tell his story. A very long journey that started in 1954when the company was still called Alsoand had as its original objective that of «help all people improve the quality of their lives». The road is still very long because we never stop knowing and discovering, but the time spent, the experiences accumulated, the intuitions had and the goals achieved remain engraved.
This is why Enervit presents a photographic book (texts by Lucia Cordero) which aims to retrace the long commitment of the Italian company in recent years regarding positive nutrition, sports food supplements and much more. Is called “The Enervit Story” and tells with his images a cross-section of society, which is in constant movement.
Let’s just think of the athletes who have been accompanied by Enervit over the years. From Sara Simeoni, Alberto Tomba, Reinhold Messner, Francesco Moserup to today’s champions Tadej Pogacar And Jannik Sinner: a review of some of the most beautiful pages of international sport.
We start from the foundation, when Paolo Sorbini Founded Also Laboratori in Milan. The first exported products, dietary research (the first in Italy to do so) and the launch of Tac “caloric therapy”, the first low-calorie sweetener. And then the first production plant in Zelbio and in 1973 the collaboration with the Giro d’Italia with the famous Gyroclinic.
The brand was born in 1974 Enervit, a combination of energy and vitality, with the aim of creating products for those who practice sports. From that moment there will be continuous growth which has led the company to collaborate with the best sportsmen in the world from football to cyclingthrough athletics and much more, working tirelessly on research.
The book consists of 240 pages and will be available starting from June 18th at the price of 29 euros in two versions: Italian and English. Don’t miss the presentation at Rizzoli Gallery in the Galleria Vittoria Emanuele II in Milan on Tuesday 18 June at 6pm. Linus will present and guests such as Stefano will speak BaldiniJohn BrunoDavid CassaniLucia CorderoDaniel MassaroFrancis MoserFrederick PilgrimMarina PetroneWill be Simeoni and Alberto Sorbini.
www.enervit.com
