The presentation of Book Three of Best Brands: “The words of the new Esperanto. Marketing beyond generations for the new generations of marketing.” it will be held on Monday 6 May 2024 at 6.00 pm at Mudec – Museum of Cultures in Milan.
The book is the result of a year of work by the Best Brands Club, which saw the brands at the top of the 2023 edition of Best Brands come together and discuss what it means to be a Best Brands in a multigenerational context. During the presentation of the book, Giampaolo Colletti, curator of the work, will interview the brands that contributed to creating its contents:
Alessandro Chiarmasso, Country Lead Corporate Communication of Amazon for Italy,
Alberto Petroni, Marketing Manager JVCKenwood Italy,
Andrea Ziella, CEO of Mattel Italia,
Davide Cajani, Head of Marketing LEGO Italia,
Stefano Lelli Mami, Marketing Director Nutella,
Maria Teresa Minotti, Country Senior Director PayPal Italy,
Francesco Cordani, Head of Marcom Samsung Electronics Italy,
Maria Laura Deni, Italy Communications Manager Essity.
Also speaking will be Federico Silvestri, DG Media & Business of Gruppo 24 ORE, CEO of 24 Ore Cultura and Il Sole 24 Ore Eventi, Raffaele Pastore, General Director of UPA, Francesco Giorgino, Director of Rai Research Office and Luiss Professor of Communication and Marketing , Giovanni Ghelardi, CEO Serviceplan Group Italia and Enzo Frasio, CEO of NielsenIQ and GfK Italia.
Best Brands Italia is the annual research that measures the strength of brands on the Italian market, launched by GfK and Serviceplan Group, sponsored in Italy by UPA, and supported by partners Rai Pubblicità, 24 ORE System, IGPDecaux, ADC Group and Community. The Best Brands Club was born at the end of 2020 as a think tank with the aim of studying and sharing with professionals and in general with all enthusiasts what it means to build solid and winning brands.
