Pier Silvio Berlusconi makes a respectable coup for Canale 5 and the next Mediaset schedules: a great concert in prime time.
Mediaset top management is working incessantly on what the future of the schedules will be starting from September. They certainly haven’t gone on holiday now that summer has arrived, even though the current schedules are certainly much weaker than those of autumn and winter. The early evenings do not reward the Biscione in terms of share and Auditel, it is also the ‘fault’ of the European Football Championships 2024. The sporting event in Germany is attracting the attention of an ever-increasing number of Italians (HERE the record share of the Spain-Italy match).
At this point, the strategy of the managers and Berlusconi is probably to let this moment pass, avoiding damage far more disastrous than that suffered up to now and to concentrate on the future. We start with a bang already in September, where not only the programs that we all know will resume with constant broadcasting on the established days: space for De Filippi, Scotti, Toffanin and all the news coming soon. There will be an evening event which is a real coup, the first of the season Mediaset 20242025.
Mediaset and Berlusconi’s coup: who brings prime time to Canale 5
This is the King of Italian music, who we already had the opportunity to see a few evenings ago on Rai 1. Mediaset is increasingly moving towards prime time concerts, to best entertain the general public with music and entertainment. After Il Volo, Elisa and perhaps Annalisa which will be in prime time on Canale 5 with its unforgettable evening at the Verona Arena, apparently it will be the turn of Vasco Rossi. The Emilian singer is ready to inflame not only his many fans who venerate him from North to South, but also the Mediaset audience.
It is not the first time that Mediaset has attempted to bring a concert of the most loved and followed rock singer of all time in our country to prime time. After Rai, at this point it arrives at Mediaset with an evening that will certainly leave its mark. At this point we just have to wait for the next news officials regarding the schedules. If these are the first previews, there will certainly be much more to come that you can enjoy on autumn evenings and next year. A coup that raises the bar and challenges Auditel, which with these proposals will certainly be much more interesting to understand how the various competitors will move and what they will decide to include in their menu.
