Today, at 16.00, GameStop Italy will open its first in Milan Flagship Store. It is a shop located in the city center via Turin 49 a stone’s throw from the Duomo. It will be a different store from those we are used to frequenting, designed to involve customers and reach them in an innovative way.
The new flagship store, in fact, offers a great variety of experiences, from spaces to try products to a wide choice of items, and offers a different shopping experience. The store allows customers to discover the world of gaming in ways never experienced before. Gaming in the broadest sense, as both the latest video game consoles will be available, but also a large selection of board games. In addition, the store offers many interactive opportunities ranging from test areas to virtual reality experiences.
In addition, in addition to shopping-related features, the store will host many events during the year.
GameStop’s flagship store will develop into three different levels. In the basement there will be the gaming arena, where it will be possible to try out all the newest video games. On the first floor there is a 270° LED wall created to offer an immersive experience. Finally, on the second floor, there is the sales area, in this case completely renovated. For the first time GameStop has created three different sections dedicated to different consumers, namely ProGaming, ProStreamer and Home. This way, customers can find the perfect product for their needs. Whether it’s a gaming monitor for the esports enthusiast, a streaming microphone for the professional streamer, or a comfortable gaming chair for the everyday user, you’ll find it all. There will also be offers related to The Legend of Zelda: Tears of the Kingdom.
For the company, this store represents the will to expand in Italy and invest in this market, making it the main market for the whole EMEA region.
For the occasion GameStop has planned a weekend full of events, personalities and events: it begins today with the music of Kenobit and ends Sunday with Queen Giorgia and Martex. All the details of the inauguration can be found on the GameStop Italia Facebook page. Will you go take a look?
