The relationship between Atalanta and the Joma brand dates back to the summer of 2017, a significant period that marked the return of the Orobic team to Europe. This bond saw Joma replace Nike, which had dressed the Bergamo team for three seasons, which in turn took over from Errea.
RENEWALS AND EXTENSIONS
The partnership between Atalanta and Joma has been renewed several times, with the last agreement signed in 2021 and valid until the summer of 2025. During these years, the Spanish brand has helped dress the Nerazzurri in some of the most brilliant seasons in their recent history.
NEW UNIFORMS COMING SOON?
As the 2024/25 season approaches, fans are eagerly awaiting the new jerseys, which were presented in mid-July last year. The exponential growth of the Atalanta brand, now recognized internationally thanks to participation in the Champions League and victory in the Europa League, raises questions about the future of sponsorships.
THE FUTURE OF SPONSORSHIPS
It remains to be seen whether the collaboration with Joma will continue beyond 2025. or if new and prestigious brands will be interested in the team from Viale Giulio Cesare. The international success of Atalanta could in fact attract the attention of other important companies in the sector.
