Skyrocketing train tickets for the Milanese dates of Taylor Swift. The “Swifteconomics” effect also hits Milan. This is what the economic consequences that derive from the mere presence of the famous pop star at a concert are called. In the week of the dates of Milan, July 13th and 14th, tickets for routes to the Lombardy capital recorded notable increases compared to the previous week. This is according to a study by Trainline, the leading platform in Europe for the purchase of trains and coaches.
Which lines have the biggest increases for Taylor Swift
The routes that will see the greatest increases are those from Naples to Milan and from Rome to Milan. The first has almost doubled, with an increase of 117% and the second 92%, compared to the previous week. The increase on the Milan-Florence route is also notable, with a +69%. The problem does not only affect Italians. For example, the Zurich-Milan route has seen an increase in 360% passengers in this time.
What is Swifteconomics?
“Swiftconomics” refers to that particular phenomenon that consists of Taylor Swift’s economic influence and her ability to generate significant economic activity with her tours. There are several examples that are taken into consideration. In the United States, fans have spent on average $1,300 a showas Trainline points out. To predict the impact of Taylor Swift’s concerts, one can compare them to major global sporting events. The average capacity for each concert is over 72,000 seats. Over 4 million tickets were sold for the American tour alone.
