That of theextravirgin olive oil it is a market that is experiencing notable and constant expansion, as demonstrated by the presence of a large variety of brands. While this may be a positive aspect for consumers, the same cannot be said if we adopt the point of view of medium and small producers, who risk finding themselves in difficulty when they have to think about how to advertise and make known the own proposals. How to overcome this challenge? Primarily by means of one meticulous study of the brandwhich also includes an accurate evaluation of the packaging: there is little point in creating a high quality product if it does not stand out on the market and is not noticed by consumers.
The role of labels
In this context, the importance of the oil label emerges: it is as if it were the dress of the bottle, and its role is fundamental in the sales phase. The labelsIn fact, they represent the first opportunity for contact between the brand and the customer. If we are talking about oil, it is desirable that the bottle is dressed in an optimal way, so that it can capture people’s attention and convert them into potential clients.
Label design
Specific attention to label design phase it should be adopted not only by mills and oil producers, but also by agricultural companies and more generally by designers who are involved in this sector. When dealing with extra virgin olive oil, it is first important to identify the label ideal dimensionsto be adapted to the characteristics of the bottle, without forgetting the legal information which must not be reported.
The format of labels for oil bottles
Let’s get into the details, then. Before even thinking about the aesthetic characteristics of the labels, and therefore theirs graphic renderingwe must concentrate on the more technical details, such as – precisely – the format and measurements. To proceed in this direction it is a good idea to equip yourself with a sheet of graph paper, a flexible ruler and obviously the bottle on which the label will be applied. You must start by establishing the maximum size limit of the label, to be identified based on the shape of the bottle. The formats available for label printing are of different types, from the classic round, rectangular and oval to customized, up to double-sided formatvery useful in case it is necessary to print double labels.
The information to be reported on the labels
On extra virgin olive oil bottle labels it is essential to report first of all the sales denomination, the net quantity and all mandatory information, according to the regulations in force. It is essential that this data is clear and legible, but it is also important that the elements – texts, images and symbols – which concern the purely aesthetic aspect of the label are also evident and impactful. In fact, the latter have the task of arousing interest, involving the consumer emotionally and encouraging him to purchase.
Anti-oil papers
Another factor of great importance for an oil label is the printing material. The choice in this case must be oriented towards papers that, beyond aesthetics, are resistant to the stain effect. There are several suitable materials. One of the most prized is the Tintoretto oil-proof chalk, a very natural paper with an embossed surface, suitable for labeling on glass. It is also widely used Oil-resistant semi-gloss patina, a support that ensures resistance to oil stains and humidity. Alternatively, an excellent compromise between price, resistance and ease of application are the Polypropylenesplastic materials that do not absorb oil, grease or water.
