“ASK ARERA” is the new institutional communication campaign promoted by ARERA, the Regulatory Authority for Energy, Networks and the Environment, starting on Monday 10 June. The initiative aims to help consumers resolve doubts about electricity and gas supplies, especially in view of the changes linked to the end of the electricity protection service scheduled for 30 June 2024. He signs the creative concept and takes care of the planning on team of Connexia, the marketing and communication brand of the MarTech Company Retex. The commercial, which will go on air on TV and radio, broadcast on national channels and then on the RAI spaces made available by the Department for Information and Publishing of the Presidency of the Council of Ministers, has the aim of making citizens aware of the free information and tools made available by the Authority to understand and move in the face of new developments in the energy market, such as, for example, to analyze one’s consumption habits, compare offers on the free market, know one’s rights or learn to read the bill. The campaign will also be amplified on social media with live video tutorials from June to August, which will explain to users the main issues related to energy supplies. In the 30” TV story a woman reads a bill and has doubts about changes in her electricity and gas supplies. From this moment on, a series of perplexed figures are shown in an ironic way to whom the protagonist turns to ask for explanations, but who are unable to give her an answer: the mother, the neighbor, the barman, the Aikido teacher, the son, the psychologist and even the cat! The proposal is therefore to rely on the institutional interlocutor who can help you, ARERA which, through the consumer pages on arera.it and its Consumer Desk, also on the toll-free number 800.166.654, provides useful information and tools. “At a time when doubts and perplexities about changes in supplies distress many Italians, it is essential to communicate the central, informative, but also concrete support role of ARERA. – comments Riccardo Catagnano, Executive Creative Director of Connexia – Doing it with lightness and humor is a precise communicative choice, so that users feel increasingly closer, understood, and know they can count on the tools made available by the Authority to dispel all their own uncertainties.”
Credits
Agency: Connexia, A Retex brand Executive
Creative Director – Riccardo Catagnano
Account Director – Maria Mastrolia
Copywriter – Elena Briganti
Art Director – Martina Mora
Senior Account – Giulia Capaccioni
Executive Account – Eloïse Bellati
Media Director – Paola Luzzi
Media Strategist & Research Lead – Stefania Pozzoni
CdP – Connexia Media House
Film Director – Simone Saponieri
Colorist – Alberto Cammarano
Producer – Giulia Vigna
