Italian Prosecco wins over Prošek: with the new European legislation, goodbye to imitations. Zaia: “This name is ours”

Victory for Venetian bubbles. With the entry into force of a new European regulation, the use of the name Prošek, a traditional dessert wine which is produced mainly in Dalmatia, on Croatian labels or in any other member state of the European Union, has been limited. Thus, by protecting it from various imitations, Italian Prosecco is given its own back […]

Victory for them Venetian bubbles. With the entry into force of a new European legislation was limited the use of the name Prošeka traditional dessert wine that is produced mainly in Dalmatia, on the Croatian labels or any other Member State of European Union. Thus, by protecting it from various imitations, Italian Prosecco is given back its uniqueness.

“This name is our and no one will be able to never use it in Europe as a ‘traditional mention’ to indicate a wine that only wants to evoke our bubbles, but has nothing of Veneto”, commented the governor of Veneto region Luca Zaia. The success puts the tombstone on an affair that had been going on for a long time: “It took over two years of work in which, for once, our country showed compactness and unity. First in the Agriculture Committee of the European Parliament, then in the Plenary and finally in the dialogue with the European Council and the Commission”, declared the MEP of Democratic party Alessandra Moretti.

Goodbye, then, to imitations with the publication in European Official Journal of the new Regulation on Geographical indications which excludes any evocation, even just in name, of productions protected with the Ig trademark. The Prošek issue ends like this, with the addition of a claim by governor Zaia: “I also want to remember that Prosek is a name that belongs. There is a reservation of the name with a decree of 2009 which I signed when I was a minister, recognized by Europe, and there is the pronouncement of theUNESCO that in 2019 declared the Prosecco Hills a World Heritage Site Conegliano Valdobbiadene. Plus there is a historical reason. The first mentions of the name ‘Prosecco’, with reference to wine, date back to the fourteenth century, and there is a historical geographical map in which the city of Prosecco, located just west of Trieste, is called Proseckdue to the subjection, in that historical period, of the area to Habsburg rule”.